|Type of business||Private Company, Dot-com company|
Type of site
|Web portal, Video streaming, Video on demand|
|Headquarters||Mumbai, Maharashtra, India|
|Owner||Vibhu Agarwal |
|Products||Ullu Web Series |
Ullu Original Films
|Services||Entertainment media, movies, songs and short films|
|Launched||25 December 2018|
|2020||The Bull Of Dalal Street|
Controversy and Legal action
- Obscene and soft-pornographic content
- In the absence of proper regulation rules, Ullu started featuring B grade, erotic and Soft-Pornographic content since the COVID-19 pandemic 2020 for gaining more subscribers. 
- Ullu still faces heavy criticism for sexually objectifying women in its shows and for the erotic, vulgar and soft-pornographic content.
- A number of struggling and B-grade actresses were a part of these obscene shows.
- Objectifying women
- Maharashtra Cyber police has registered FIR against Ullu for showing Nudity, obscenity and indecent representation of women and hosting pornographic content on their platform.
- The cases have been registered under Section 292 of the Indian Penal Code (IPC), Sections 67, 67(A) of the Information Technology (IT) Act, 2000, and Sections 3, 4 of the Indecent Representation of Women (Prohibition) Act.
- Two days after an other FIR was registered against the CEO of OTT platform Ullu, Vibhu Agarwal, for allegedly molesting a 28-year-old woman.
In February 2020, MX Player collaborated with the Ullu app for Adult shows. After a year, when the government announced intermediary guidelines for OTT platforms in February 2021, MX Player removed all shows of Ullu.
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- "Ullu App's CEO Vibhu Agarwal talks about up-coming web-series The Bull Of Dalal Street". mid-day. 23 August 2019.
- Tapiawala, Shachi. "Ullu to launch a new webseries titled 'Woodpecker'". Tellychakkar.com. Retrieved 30 July 2020.
- "Marina Kuwar to star in Ullu web-series Virgin Boys". The New Indian Express. Retrieved 30 July 2020.
- "Halala actress Shafaq Naaz opens up about steamy sex scene in web series: I was very hesitant – Television News". India Today. 16 April 2019. Retrieved 28 December 2020.
- "Ullu App Launched The Trailer Of 'The Bull Of Dalal Street'". Mid-Day. 17 February 2020.
- "Web series inspired by Aruna Shanbaug's case, 'Hate Story 4' actress Ihana Dhillon to play lead". Free Press Journal.
- "ओटीटी पर शुरू हुई एडल्ट कंटेंट की जंग, जी5 से मुकाबला करने को एमएक्स प्लेयर ने मिलाया उल्लू से हाथ". Amar Ujala (in Hindi).
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- "This Kundali Bhagya Actress To Debut In The Web Space". Desimartini. 18 May 2020.
- "Scam 2003 to present the story of Abdul Karim Telgi's rise and fall, find out who was Telgi". The Indian Express. 4 March 2021. Retrieved 23 April 2021.
- "ઉલ્લુ ઍપ પર રિલીઝ થશે હિના ખાનની શૉર્ટ ફિલ્મ સ્માર્ટફોન". Gujarati Midday (in Gujarati). 30 January 2020.
- "Top 5 OTT platforms streaming bold, controversial web series conten". Bollywood life.
- "Why do Indian Streaming Platforms Have so much Erotic Content and Sex?". Vice. Retrieved 30 July 2020.
- Jha, Lata (20 July 2020). "Streaming sites gain from adult content during covid". Livemint. Retrieved 30 July 2020.
- "As Ullu looks beyond risque, CEO open to censorship, even adds it as a feature in app". The Indian Express. 21 February 2021.
- "ALTBalaji and other OTT platforms, websites booked for obscene content". The Free Press Journal.
- "Actor Gehana Vasisth latest to be arrested for role in porn movie racket". The Indian Express. 7 February 2021. Retrieved 18 November 2022.
- DNA: Shilpa Shetty के पति Raj Kundra से खुलेंगे Bollywood के 'अश्लील राज'? | Soft Pornography Case, retrieved 19 November 2022
- "OTT Regulations: MP HC Seeks Response From Govt, Netflix, Amazon Prime And Others". inc42.
- "Why does Bollywood shy away from showing male abuse?". Firstpost.
- D-Code Web Series: Roshaan Garry and Kajal on Leaked Scene | News18 Hindi, retrieved 2 December 2022
- Interview: Porn Sites पर अपने content को देख Director, Actor ने पूरी भड़ास ऐसे निकाली | ULLU App, retrieved 2 December 2022
- "Two arrested in obscenity case against OTT platforms in Maharashtra". The Indian Express. 3 April 2021. Retrieved 2 December 2022.
- "Ullu app owner booked for molestation". The Indian Express. 6 August 2021. Retrieved 2 December 2022.
- "Maharashtra: Cases against OTT platforms, websites for obscene content". www.mid-day.com. Retrieved 2 December 2022.
- "Government Frames New Rules For OTT And Social Media". The Indian Express. 27 February 2021.