Ullu is an Over-The-Top media streaming platform, owned and maintained by Vibhu Agarwal, founder and group CEO of Ullu and Atrangii.[2][3][4] It is currently available for Android and iOS.

Ullu 5.jpg
Type of businessPrivate Company, Dot-com company
Type of site
Web portal, Video streaming, Video on demand
Available inHindi
HeadquartersMumbai, Maharashtra, India
OwnerVibhu Agarwal [1]
ProductsUllu Web Series
Ullu Shorts
Ullu Original Films
ServicesEntertainment media, movies, songs and short films
Launched25 December 2018[2]


Web series

Year Name
2019 Halala[5]
2020 The Bull Of Dalal Street[6]
2020 Kasak[7]
2020 Mirasan[8]
2020 Peshawar[9]
2020 Ishq Kills[10]
2020 Virgin Boys[4]
2020 Woodpecker[3]
2020 Paper[11]

Short films

Year Name
2020 Smartphone [12]

Controversy and Legal action

Content controversy

  • Objectifying women

Legal action


In February 2020, MX Player collaborated with the Ullu app for Adult shows. After a year, when the government announced intermediary guidelines for OTT platforms in February 2021, MX Player removed all shows of Ullu.[27]

See also

Over-the-top media services in India


  1. ^ Kumar, Vineeta (26 March 2020). "Indian Adult Content App Launches New Plans, Minimise Subscription Rates as India Watches More Explicit Shows Amid Lockdown". India News. Retrieved 30 July 2020.
  2. ^ a b "Ullu App's CEO Vibhu Agarwal talks about up-coming web-series The Bull Of Dalal Street". mid-day. 23 August 2019.
  3. ^ a b Tapiawala, Shachi. "Ullu to launch a new webseries titled 'Woodpecker'". Tellychakkar.com. Retrieved 30 July 2020.
  4. ^ a b "Marina Kuwar to star in Ullu web-series Virgin Boys". The New Indian Express. Retrieved 30 July 2020.
  5. ^ "Halala actress Shafaq Naaz opens up about steamy sex scene in web series: I was very hesitant – Television News". India Today. 16 April 2019. Retrieved 28 December 2020.
  6. ^ "Ullu App Launched The Trailer Of 'The Bull Of Dalal Street'". Mid-Day. 17 February 2020.
  7. ^ "Web series inspired by Aruna Shanbaug's case, 'Hate Story 4' actress Ihana Dhillon to play lead". Free Press Journal.
  8. ^ "ओटीटी पर शुरू हुई एडल्ट कंटेंट की जंग, जी5 से मुकाबला करने को एमएक्स प्लेयर ने मिलाया उल्लू से हाथ". Amar Ujala (in Hindi).
  9. ^ "Ashmit Patel On His Digital Debut; Reveals, "I Will Play Terrorist Abu Shamil, The Mastermind Behind Peshawar Attack"". Spotboye.
  10. ^ "This Kundali Bhagya Actress To Debut In The Web Space". Desimartini. 18 May 2020.
  11. ^ "Scam 2003 to present the story of Abdul Karim Telgi's rise and fall, find out who was Telgi". The Indian Express. 4 March 2021. Retrieved 23 April 2021.
  12. ^ "ઉલ્લુ ઍપ પર રિલીઝ થશે હિના ખાનની શૉર્ટ ફિલ્મ સ્માર્ટફોન". Gujarati Midday (in Gujarati). 30 January 2020.
  13. ^ a b "Top 5 OTT platforms streaming bold, controversial web series conten". Bollywood life.
  14. ^ "Why do Indian Streaming Platforms Have so much Erotic Content and Sex?". Vice. Retrieved 30 July 2020.
  15. ^ Jha, Lata (20 July 2020). "Streaming sites gain from adult content during covid". Livemint. Retrieved 30 July 2020.
  16. ^ "As Ullu looks beyond risque, CEO open to censorship, even adds it as a feature in app". The Indian Express. 21 February 2021.
  17. ^ a b c "ALTBalaji and other OTT platforms, websites booked for obscene content". The Free Press Journal.
  18. ^ "Actor Gehana Vasisth latest to be arrested for role in porn movie racket". The Indian Express. 7 February 2021. Retrieved 18 November 2022.
  19. ^ DNA: Shilpa Shetty के पति Raj Kundra से खुलेंगे Bollywood के 'अश्लील राज'? | Soft Pornography Case, retrieved 19 November 2022
  20. ^ "OTT Regulations: MP HC Seeks Response From Govt, Netflix, Amazon Prime And Others". inc42.
  21. ^ "Why does Bollywood shy away from showing male abuse?". Firstpost.
  22. ^ D-Code Web Series: Roshaan Garry and Kajal on Leaked Scene | News18 Hindi, retrieved 2 December 2022
  23. ^ Interview: Porn Sites पर अपने content को देख Director, Actor ने पूरी भड़ास ऐसे निकाली | ULLU App, retrieved 2 December 2022
  24. ^ "Two arrested in obscenity case against OTT platforms in Maharashtra". The Indian Express. 3 April 2021. Retrieved 2 December 2022.
  25. ^ a b "Ullu app owner booked for molestation". The Indian Express. 6 August 2021. Retrieved 2 December 2022.
  26. ^ "Maharashtra: Cases against OTT platforms, websites for obscene content". www.mid-day.com. Retrieved 2 December 2022.
  27. ^ "Government Frames New Rules For OTT And Social Media". The Indian Express. 27 February 2021.

External links