U Television Sdn. Bhd. (formerly known as U Telecom Media Holdings Sdn. Bhd. and MiTV Corporation Sdn. Bhd.) is Malaysia's third pay television operator. It was launched on 5 September 2005, after having obtained all the necessary approvals from the censorship board on its broadcast contents. The company initially offered 40 channels from content providers worldwide.
|Founded||5 September 2005|
|Owner||Berjaya Media Berhad|
U television was officially launched on 5 September 2005 by Malaysian Prime Minister Abdullah Ahmad Badawi, at the Manhattan Ballroom in Berjaya Times Square Hotel & Convention Centre in Kuala Lumpur.
One of U television's distinguishing traits is that it utilises an internet protocol over UHF-based transmission system. Subscribers are required to install a standard UHF television antenna as opposed to a satellite dish to receive broadcasts. U television is therefore able to broadcast even during inclement weather.
On 31 October 2006, the company announced a restructuring that included suspension of all marketing and new subscription activities. In addition, approximately 66% of the companies workforce was retrenched.
U television also owns a mobile phone operator called U Mobile.