UPIM ("Unico Prezzo Italiano Milano") is an Italian chain of midmarket department stores specialising in clothes for men, women and children, items for the home, and cosmetics and perfumes.[1] It currently operates 135 directly owned stores and more than 200 franchises, plus 15 stores under the Upim-BluKids brand.[2] For a long time part of La Rinascente Group, it was acquired by Coin in 2010.

Upim S.r.l.
TypeSocietà a responsabilità limitata
FoundedMilan, Italy (1928 (1928))
Mestre (Venice)
Number of locations
Area served
ProductsClothing, footwear, accessories, bedding, furniture, beauty products, and housewares

The first store opened in Verona in 1928. The chain was purchased by the Agnelli family, along with La Rinascente Group in the 1970s.[3] In 2007 it became the primary sponsor of the Lega A basketball club Fortitudo Bologna. In January 2010 the business was acquired by Gruppo Coin, separating from La Rinascente and making the Gruppo Coin, which already owned the Oviesse (OVS Industry) and Coin chains, the largest fashion retailer in the country.[3][4][5]


  1. ^ http://www.upim.it/ ‘Upim – Negozi di abbigliamento uomo, donna e bambino, profumeria e casa’, homepage of the Upim official website.
  2. ^ ‘Gruppo Coin acquires Upim’, FashionUnited, 6 January 2010.
  3. ^ a b Matteo Marian, ‘Coin compra Upim, nasce un colosso’, il Mattino di Padova, 17 December 2009.
  4. ^ ‘Conclusion of 100% acquisition of Upim’, Gruppo Coin press release, 28 January 2010. (pdf)
  5. ^ ‘Our Retail Chains’ , Gruppo Coin.

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