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Trulia is an online residential real estate site for home buyers, sellers, renters and real estate professionals in the United States. It lists properties for sale and rent as well as tools and information needed in the home search process. The company is headquartered in downtown San Francisco, [1] and has offices in New York City and Denver, Colorado.[2]

Trulia Logo.png
Founded 2004
Headquarters San Francisco, CA, USA
No. of locations 4; San Francisco, CA, New York, NY, Denver, CO, and Bellevue, WA
Area served United States of America
Founder(s) Pete Flint, Sami Inkinen
President Paul Levine
Industry Real Estate
Revenue US $144 million (FY 2013)
Employees 900+
Parent Zillow Group
Alexa rank Positive decrease 465 (October 2014)
Users 57 million monthly unique visitors (July 2014)
Launched September 23, 2005

On July 28, 2014, Zillow announced a deal to buy Trulia for $3.5 billion.[3] At this time the company had approximately 1,100 employees and an annual revenue run rate of $250 million.


Company historyEdit


Trulia's founders Pete Flint and Sami Inkinen met at Stanford Graduate School of Business. In 2004, while looking for off-campus housing amidst studying for his MBA, Flint was surprised to discover that the local real estate information available online was often insufficient, out of date or both.[4] Flint and Inkinen took this opportunity to simplify the process of finding a new home through technology.[5] Flint was the CEO and Chairman from inception to acquisition. Trulia was incorporated on the 1st of June 2005.


In September 2005, Trulia launched its beta product, originally only serving properties in California. Soon after, with growing demand from listing agents wanting to give their listings more visibility nationwide, Trulia rolled out across the United States less than a year later.[6]

In a 2012 review, Trulia reported 22 million monthly unique visitors.[7]

In July 2012, Trulia filed for an initial public offering and stated they would trade on the New York Stock Exchange under the symbol "TRLA." [7] In August 2012, Trulia revealed they would plan to raise up to $75 million in the IPO.[8] The IPO was priced at $17 per share, and began trading on September 20, 2012 at an opening price of $22.10.[9]

In May 2013, Trulia announced plans to acquire Kirkland, WA-based Market Leader Inc. for $355 million, expanding its offerings for real estate agents.[10] The acquisition officially closed on August 20, 2013.[11]


On July 28, 2014, Zillow announced a deal to buy Trulia for $3.5 billion.[3]

As of November 2014, Trulia's offices occupy one third of 535 Mission Street in San Francisco.[12]


Trulia offers a variety of real estate transaction-related products and services for consumers and realtors. These are delivered via their website and mobile apps.


Trulia provides price trend information by using listing and public data which shows how the price of a home has changed over a period of time as well as comparing that house price with other homes in the same ZIP code and the same city.[13]

The company's crime maps use geodata from their partners, including, and, to create a curated map of criminal activity in many U.S. metropolitan areas. Users can view crimes in specific areas and neighborhoods and directly compare the crime statistics of two different regions. They are also able to add comments and advice to the geodata.[14][15][16]

Information on local schools and amenities is provided for each property listed on the company's website. This includes, each school's name and contact details, grades taught, the school's GreatSchools rating and whether that school is public or private as well as users' ratings on the area's safety, pet-friendliness, walkability and other criteria.[17]

Interactive Commuter and Transit maps show the driving or commute times from any given point in the United States.[18] Using data from OpenStreetMaps and GTFS feeds, a visual representation of commute times is projected onto a geographical map.[19] This provides the ability to see at a glance how far one can travel from any given property in a given amount of time.


  1. ^ "News Room - - Press Releases". San Francisco. 2011-01-06. Retrieved 2011-11-27. 
  2. ^ Oreskovic, Alexei (19 January 2011). "Exclusive: Trulia real estate website to open Denver office". Reuters. Retrieved 2011-11-27. 
  3. ^ a b "Zillow to Buy Trulia for $3.5 Billion in All-Stock Deal". The New York Times. 28 July 2014. 
  4. ^ Carey, Pete (12 October 2012). "Mercury News interview: Trulia CEO Peter Flint". Mercury News. Retrieved 14 November 2012. 
  5. ^ "Meet the Boss: Sami Inkinen, COO, Trulia". SFGate. 2010-08-29. Retrieved 13 November 2012. 
  6. ^ Marshall, Matt. "A new housing site. Oh, and Dogster may be profitable!". Silicon Beat. Retrieved 13 November 2012. 
  7. ^ a b United States Securities and Exchange Commission. August 17, 2012. "Form S-1 Registration Statement"
  8. ^ Wauters, Robin. August 17, 2012. "Online real estate firm Trulia files S-1, plans to raise $75 million in IPO."
  9. ^ Tsukayama, Hayley. September 20, 2012. "Trulia IPO pops on debut, keeps climbing."
  10. ^ Bloomberg Businessweek
  11. ^
  12. ^ King, John (November 14, 2014). "S.F.'s newest office tower shows poise in a time of flash". San Francisco Chronicle. 
  13. ^ Mary, Umberger (2008-06-20). "Testing some of the top home-search sites". Los Angeles Times. Retrieved 13 November 2012. 
  14. ^ Smith Hopkins, Jamie (2011-06-20). "Trulia launches CrimeMaps". The Baltimore Sun. Retrieved 13 November 2012. 
  15. ^ Myers, Nick (14 June 2011). "New map helps renters, owners spot crime". UT San Diego. Retrieved 13 November 2012. 
  16. ^ Kuang, Cliff. "Infographic Of The Day: Where Do Crimes Happen In Your Neighborhood?". Fast Company. Retrieved 13 November 2012. 
  17. ^ Yarger, Steven. "Find the Best Schools for Your Kids from Your iPad". Trulia Corporate Blog. Retrieved 13 November 2012. 
  18. ^ Hutchings, Emma. "Heat Map Visualizes Your Daily Commute". Mashable. Retrieved 14 November 2012. 
  19. ^ Wilson, Mark. "Trulia's New Maps Show Your Commute Time From Your New House". Fast Company. Retrieved 14 November 2012. 

External linksEdit