Total Gym

Total Gym is the brand name for a line of fitness training equipment, created by Total Gym Global Corp and marketed and sold by Total Gym Commercial LLC and Total Gym Fitness, LLC. Total Gym equipment, used by physical therapy clinics, hospitals, collegiate and professional sports teams, health clubs, fitness studios and home exercisers, is sold direct, as well as through the internet, TV, retail and international distribution channels. Tom Campanaro developed the first Total Gym unit in 1974 with his then partner Doug Marino, in San Diego, California.

Total Gym
TypeFitness Training Equipment
InventorTom Campanaro
Inception1974

HistoryEdit

Total Gym CEO Tom Campanaro designed the first Total Gym incline trainer in 1974. Campanaro and partner Doug Marino named the brand “Total Gym” while sitting on the beach in San Diego, CA. They brought on business partners Dale McMurray and Larry Westfall in 1976 and the first Total Gym homegrown TV commercial hit the market.

In 1988, Total Gym moved into physical therapy.

The current models being sold[1] include the flagship models, Total Gym Encompass, PowerTower and GTS, and the complete ELEVATE Circuit including the ELEVATE Row ADJ, ELEVATE Jump ADJ, ELEVATE Core ADJ, ELEVATE Press and ELEVATE Pull-up, plus the home units, Total Gym XLS and FIT models.

InfomercialEdit

In 1996, Campanaro sealed a deal with American Telecast Products to produce the first Total Gym infomercial, featuring spokespersons Chuck Norris[2] and Christie Brinkley[3]. Total Gym became one of the longest running fitness infomercial in history. Doing business as Total Gym Fitness, LLC, the infomercial has been broadcast to more than 85 countries with over 5 million units sold[4].

Total Gym Fitness, LLC has introduced many home units to the market place over the years. The current units being sold are the Total Gym Supreme, the Total Gym XLS and the Total Gym FIT[5]. Besides selling on the website, Total Gym home models are also sold in partnership with retailers Amazon, Costco, QVC, Target and Walmart.

ReferencesEdit

  1. ^ "Total Gym - The World Leader in Incline Bodyweight Training". Total Gym® - Global Leader in Functional Training Since 1974. Retrieved 2019-09-13.
  2. ^ "My Personal Workout Program, by Chuck Norris". www.creators.com. 2010-10-14. Retrieved 2019-09-13.
  3. ^ Canning, Kristin (2019-05-20). "Christie Brinkley Just Posted Bikini Photos That Prove She's Aging In Reverse". Women's Health. Retrieved 2019-09-13.
  4. ^ "Leveraging the Strength of the Total Gym Brand, Total Gym Fitness, LLC Announces Plan to Bring Global Retail Distribution In-House". PRWeb. Retrieved 2019-09-13.
  5. ^ "What the Difference Between Total Gym Models". LIVESTRONG.COM. Retrieved 2019-09-13.