The X Factor Digital Experience is a live digital pre-show produced by SYCOtv, FOX, Sony and FremantleMedia North America that aired in 2011 ahead of The X Factor. In addition to watching the program live on television, the audience was able to participate on multiple platforms in real-time.[1]
| The X Factor Digital Experience | |
|---|---|
| Created by | Simon Cowell |
| Written by |
|
| Directed by | Marc Scarpa |
| Creative director | Daniel Frydman |
| Presented by | |
| Judges |
|
| Theme music composer | Simon Cowell |
| Country of origin | United States |
| Original language | English |
| No. of seasons | 1 |
| No. of episodes | 15 |
| Production | |
| Executive producers |
|
| Producer | Marc Scarpa Mike Rotman |
| Running time | 60–150 minutes |
| Production companies | |
| Original release | |
| Network | Fox |
| Release | October 25 – December 22, 2011 |
Participants could start online with the streaming digital pre-show one hour prior to each live televised broadcast. Hosts Taryn Southern,[2] Jim Cantiello[3] and Dan Levy along with guests—including judges Simon Cowell, L.A. Reid, Paula Abdul and Nicole Scherzinger[4]—and participants discussed performances, contestant's fashion, and song choices. Participants could tweet questions live to the hosts and their guests and some fans were selected to join the live-stream via Skype.[5]
X Factor Digital was honored with a Cannes Bronze Lion for Branded Content and Entertainment at the Cannes Lions 59th International Festival of Creativity[6] and was an Official Honoree in the Interactive Advertising category for the 16th Annual Webby Awards.[7]
References
edit- ^ Wallenstein, Andrew (2011-11-17). "'X Factor' expands digital domain - Entertainment News, Technology News, Media". Variety. Retrieved 2012-11-27.
- ^ Latest from twitter (2011-11-08). "Getting Down With The X-Factor | WebTV with Taryn". Tarynsouthern.com. Archived from the original on 2015-03-20. Retrieved 2012-11-27.
{{cite web}}:|author=has generic name (help) - ^ "MTV News' Jim Cantiello Joins 'The X Factor' Team". Newsroom.mtv.com. 2011-10-25. Archived from the original on October 27, 2011. Retrieved 2012-11-27.
- ^ "unicorns are real". YouTube. 2007-02-24. Retrieved 2012-11-27.
- ^ "The X Factor News | The X Factor On Fox". Thexfactorusa.com. Retrieved 2012-11-27.
- ^ "Cannes Lions International Festival of Creativity". Canneslions.com. 2011-12-15. Archived from the original on 2013-01-18. Retrieved 2012-11-27.
- ^ "Webby Honorees". Webbyawards.com. 2011-10-28. Archived from the original on 2009-07-04. Retrieved 2012-11-27.