The Penny Hoarder

The Penny Hoarder is an American personal finance website and brand based in St. Petersburg, Florida. Owned by Clearlink,[1] The Penny Hoarder publishes multimedia content about the different ways people can make and save money. Founder and CEO Kyle Taylor started the website in 2010.[2]

HistoryEdit

In 2004, Kyle Taylor was a political science major at the University of South Florida. He campaigned for Working America as a freshman, and later worked for Clean Water Action. The next year, Taylor dropped out ahead of his second semester when he was offered a promotion and opportunity to work on a park bond campaign in Texas.[3] Taylor spent the next several years working on different campaigns across the country. Due to the nature of the work being sporadic and short-lived, he looked for side gigs while on the campaign trail to supplement, or in some cases replace, his income.[4] Taylor returned to Florida after a few years on the road and started accepting gigs on Craigslist.[5] With $50,000 worth of student-loan and credit-card debt, he started The Penny Hoarder to document the different ways he was making money.[6]

In 2015, his umbrella company and media startup, Taylor Media, acqui-hired Socialexis, a blog management firm founded by Alexis Grant.[7] Taylor opened an office in St. Petersburg, Florida, and began building an in-house team. In the next five years, The Penny Hoarder grew to 10 million monthly unique visitors and maintained a Facebook audience of 7 million.

In December 2020, Clearlink acquired The Penny Hoarder for $102.5 million.[1]

LeadershipEdit

The Penny Hoarder is led by Kyle Taylor, founder and CEO; Sharon Prill, chief operating officer; Curt Dailey, vice president of revenue operations; John Schlander, managing editor; and Wendy Dittamore, senior director of audience development.

Prior to The Penny Hoarder, Prill was Chief Operating Officer at VitalWare, a healthcare revenue cycle SaaS solutions provider. A former group publisher and head of digital operations, Prill has over 18 years of product, media, sales and marketing leadership experience. Prill worked at several leading media companies, including The Seattle Times, Journal Communications and McClatchy Company.[8]

Before The Penny Hoarder, Dailey worked at Nielsen Media Research, where his responsibilities included operations leadership, resource management, budgeting and forecasting.

Schlander was a 32-year veteran of the Tampa Bay Times (formerly called the St. Petersburg Times) before joining The Penny Hoarder editorial team in August 2016.

Dittamore was senior director of audience development at CNET Media Group before joining parent company Clearlink in September 2021.

ContentEdit

The Penny Hoarder publishes articles, graphics and videos about ways to make, save and manage money. There's a focus on reaching underserved readers who make less than the average household income and may feel alienated by most finance publications.[9]

The Penny Hoarder typically publishes about 20 articles a week. Its website sections include “Make Money,” “Save Money,” “Budgeting,” "Debt," “Retirement,” "Credit Scores," "Bank Accounts," "Investing," "Home Buying," "Taxes," and “Insurance.”

In addition to written articles on the website, The Penny Hoarder produces videos and infographics that appear on the site and on social media.

The Penny Hoarder also sends a daily email newsletter to more than 1 million subscribers, as well as SMS alerts.

ReferencesEdit

  1. ^ a b "Sykes Enterprises, Incorporated, Through Its Clearlink Subsidiary, Acquires Personal Finance Digital Media Company the Penny Hoarder". investor.sykes.com. Retrieved 2021-02-06.
  2. ^ "The Penny Hoarder". Inc.com. Retrieved 2019-07-29.
  3. ^ Kyle Taylor (6 March 2017). "5 things managing political campaigns taught me about being a CEO". CNBC. Retrieved 7 August 2017.
  4. ^ Andrew Warner. "How The Penny Hoarder became a $20M dollar blog". Mixergy. Retrieved 7 August 2017.
  5. ^ Elizabeth Laiza King (21 June 2017). "Insights with Kyle Taylor, Founder of The Penny Hoarder, No. 1 fastest-growing private media company in the United States". HuffPost. Retrieved 7 August 2017.
  6. ^ Emmie Martin (3 February 2017). "How one man went from $50,000 in debt to running a $20 million-in-revenue company in 6 years". Business Insider. Retrieved 7 August 2017.
  7. ^ Taylor, Kyle (13 July 2015). "Taylor Media Announces Acqui-HIre" (Press release). St. Petersburg, Florida: The Penny Hoarder. Retrieved 7 August 2017.
  8. ^ "The Penny Hoarder Names Publishing Executive Sharon J. Prill as Chief Operating Officer, Adds Journalism Veteran Molly Moorhead to Editorial Lineup". The Penny Hoarder. Retrieved 2019-07-29.
  9. ^ Julia Rabin (24 February 2017). "Behind the Headlines With Lizabeth Landon Cole". Cision. Retrieved 7 August 2017.

External linksEdit