The Mendocino Voice

The Mendocino Voice is an independent, online, daily newspaper, also referred to as a "news service," based in and covering Mendocino County, in Northern California.[1][2]


The Mendocino Voice is known for its breaking news coverage,[citation needed] coverage of local issues and of the Northern California cannabis industry.[3][4][5][6] Also of note was its intensive coverage of the Wine Country Fires,[1] and the Ranch and River fires which were part of the Mendocino Complex.[7][8][9]

It was founded in September 2016[10] by two former employees of The Willits News,[11] a legacy newspaper based in the town of Willits, California, and a property of Digital First Media (DFM). The founders, Adrian Fernandez Baumann[12] and Kate Maxwell, have cited a lack of local news stemming from the acquisition of small northern California newspapers by DFM and its control by Alden Global Capital, as reasons for starting a new local news service.[13][1][2]

In the late 2010s the news service became among the most read in Mendocino County, and was cited by The Sacramento Bee,[14] The New York Times[15][16] and the Los Angeles Times,[17] and featured on the BBC and KQED.[18] In 2019, The Mendocino Voice was selected, jointly with KZYX a nearby public radio station, to host a Report for America fellow.[19]

The news service was part of a trend in the 2010s[20] towards small, wholly online news services, that have abandoned print publication.[21] As with many such publications it is a member of the Local Independent Online News Publishers group.[22][23][24][25]


  1. ^ a b c "Feisty 2-person newspaper overcomes SF auto break-in epidemic". 6 April 2018. Retrieved 11 November 2018.
  2. ^ a b "About Us • The Mendocino VoiceThe Mendocino Voice". Retrieved 11 November 2018.
  3. ^ "California cannabis farmers sue state over loophole allowing multiple licenses". 24 January 2018. Retrieved 11 November 2018.
  4. ^
  5. ^ "Humboldt State University Surveying Marijuana Businesses in California". Marijuana Industry News. 2016-11-11. Retrieved 2018-11-11.
  6. ^ "Top 50 California News Websites To Follow in 2018". Retrieved 11 November 2018.
  7. ^
  8. ^ "Mendocino Complex day 8: Hwy. 175 re-opened -- parts of Lake Co. repopulated -- Cow Mountain evacuated -- New evac orders in Blue Lakes due to River Fire -- evacs in Lucerne and Clearlake Oaks -- new advisory in Potter Valley -- fires continue to grow (update 7 p.m.) • The Mendocino VoiceThe Mendocino Voice". Retrieved 11 November 2018.
  9. ^ "California Fire Now the Largest in State History: 'People Are on Edge'". Retrieved 11 November 2018.
  10. ^ "Mendocino's New Voice". Retrieved 11 November 2018.
  11. ^ "Mendocino Voice Staff • The Mendocino VoiceThe Mendocino Voice". Retrieved 11 November 2018.
  12. ^ Baumann, Adrian Fernandez. "A Carrot and Stick for Pot Farmers". East Bay Express. Retrieved 11 November 2018.
  13. ^ "Bloomberg - Company Overview of Alden Global Capital LLC". Retrieved 11 November 2018.
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  18. ^
  19. ^
  20. ^ "Local news sites form new trade association". Retrieved 11 November 2018.
  21. ^ "Local news isn't dead. We just need to stop killing it". Retrieved 11 November 2018.
  22. ^ "10 local publishers chosen for local advertising mentorship program - LION Publishers". Retrieved 11 November 2018.
  23. ^ "Member list". Retrieved 11 November 2018.
  24. ^ "How can local independent news orgs build successful membership programs?". Retrieved 11 November 2018.
  25. ^ "Who's who in local news: A guide to the biggest brains and bank accounts in the fight for local journalism". Retrieved 11 November 2018.

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