Open main menu

The Mad Mod Witch (sometimes called The Fashion Thing) is a DC Comics character created by Dave Wood and Jack Sparling. She starred as host in the feature "Tales of the Mad Mod Witch" in The Unexpected, beginning in issue #108. She was not allowed to take over the book the way many of DC's other horror hosts had been, though she was a consistent presence from 1968–1974. Neil Gaiman used her in The Sandman, where he gave her different names, the overarching one being "Fashion Thing". It was implied that she was the principal clothing designer of The Dreaming in Vertigo Jam #1.

The Mad Mod Witch
Publication information
PublisherDC Comics
First appearanceThe Unexpected #108 (Aug-Sep 1968)
Created byDave Wood
Jack Sparling
In-story information
Alter ego
Supporting character ofDream
Judge Gallows
Notable aliasesThe Fashion Thing, The Mad Yuppie Witch, The Mad Madonna Witch

In spite of being a witch, she glorified the mod lifestyle, was very proud of her fishnet stockings and electric cauldron that heats automatically. She wore a patch over one eye like the original Wicked Witch of the West. She appeared to be very old, with short white hair. In The Sandman #42, she appeared topless with long dark hair. When she appeared in The Sandman #2, she looked like her usual self, but had taken on the fashion of the yuppie.


  • The Unexpected 108-112 (August 1968-May 1969)
  • DC Special 4 (July–September 1969)
  • The Unexpected 114-116 (August 1969-January 1970)
  • The Witching Hour 13 (February–March 1971)
  • The Unexpected 140 (October 1972)
  • The Unexpected 162 (March–April 1974)
  • The Witching Hour 80 (May 1978)
  • The Sandman (vol. 2) 2 (February 1989) (as The Mad Yuppie Witch and identified as Fashion Thing)
  • The Sandman (vol. 2) 22 (January 1991)
  • The Sandman (vol. 2) 27 (June 1991) (behind the scenes)
  • The Sandman (vol. 2) 42 (October 1992)
  • Vertigo Jam 1 (August 1993) (behind the scenes)
  • The Sandman (vol. 2) 71 (September 1995)
  • The Dreaming 23 (April 1998)
  • The Dreaming Special 1 (July 1998)