The Entertainer (discount publisher)

The Entertainer is a publisher of buy one get one free (two for one) offers for restaurants, leisure attractions, spas, hotel accommodation and more across the Middle East, Asia, Africa and Europe.[1][2]

The Entertainer
Founded2001 (2001)
FounderDonna Benton
United Arab Emirates
Area served
  • Middle East
  • Asia
  • Europe
  • South Africa
Key people
Donna Benton, Founder & Chairman
Number of employees
DivisionsThe Entertainer Business

The Entertainer signs up restaurants, leisure attractions, spas, gyms, hotels and more to sign up each year. Each merchant provides three buy one get one free offers to be featured (apart from hotels who can feature just one offer). Merchants must provide these offers with few restrictions so that they can be used seven days a week (excluding public holidays and approved dates). The Entertainer is the largest discount publishing company in the Middle East and Europe.

The company has diversified its B2C presence by expanding rapidly into the B2B digital tech solutions space. It provides customized digital solutions for loyalty and reward opportunities. It has and currently caters to over 250 B2B programs.[3]


The Entertainer was founded by Donna Benton in 2001 in Dubai, United Arab Emirates. Originally from Melbourne, Australia, Benton was 26 when she launched The Entertainer as a “buy one get one free” voucher books provider.[4]

In 2012, Riyada Enterprise Development, an investment platform of Dubai-based investment firm Abraaj Capital, acquired a 50% stake in the company, which marked the start of its “going international and going digital” agenda. Since launching its smartphone app in 2013, The Entertainer shifted fully from a print publication to a data-driven technology company with 38 destination-specific products, and tailored B2B solutions for corporate clients, with offers from over 10,000 merchant partners. The app operates across 20 destinations in 15 countries, and in a variety of languages based on location including English (global), Arabic (GCC), Greek (Athens and Cyprus) and Cantonese (Hong Kong).[5]

In November 2013, the Entertainer launched a smartphone app.[6] In addition to all the offers in the printed books, the App includes access to even more exclusive offers added each month, which includes brunches, new restaurant openings and special promotions. Features include GPS mapping, advanced search capabilities allowing you to filter against certain attributes, social sharing and integration with Trip Advisor and Careem.[7]

In 2015, the average Dubai customer saved over AED 6,000 (US$1,600) with the Entertainer App, which has seen over 2 million buy one get one free mobile offers redeemed in the UAE alone.[8]

In July 2018, Bahrain's’ GFH Financial Group announced an investment partnership with Al-Futtaim and Al Zarooni Emirates Investments to complete its acquisition of 85 per cent stake in The Entertainer.[9] The company sold the 85% stake in the company for an undisclosed sum.[10]


The Entertainer has 46 products (books and apps) that cover 40 destinations across 15 countries.[11] The Entertainer is privately owned and has offices in the UAE, Qatar, Singapore, Hong Kong, Malaysia, South Africa, Cyprus, Pakistan and the UK. According to a press statement, The Entertainer contributed $1.3bn to the economy each year, with its profits growing 25-30% annually.[12]


The Entertainer launched The Entertainer Business as a new division a few years back. The Entertainer Business is essentially a global loyalty and rewards solutions provider. It has served many companies across several industries: banking & financial Services, credit card issuers, FMCG, telecommunications providers, insurers, travel industry, retailers, government agencies and employee benefits programmes.[13] The company offers end to end solutions, from strategy through to implementation, of a customized rewards and loyalty solution which works for your customers or employee alike.

The Entertainer Business Client List:[14]

  • HSBC (HSBC Entertainer App)[15]
  • Ministry of Economy United Arab Emirates [16]
  • Vodafone[17]
  • Kelloggs[18]
  • Emirates Skywards [19]
  • Al Futtaim (Blue Rewards)[20]
  • Samsung[21]
  • DHL[22]
  • Aldar[23]
  • Travelex GO[24]
  • dU Telecom
  • The Abu Dhabi National Energy Company[25]
  • GSK
  • Mastercard[26]
  • Visa[27]
  • Carrefour
  • Emirates NDB[28]
  • BP
  • Gems Education
  • Wego
  • Batelco
  • Dubai Tourism
  • Singapore Tourism Board

See alsoEdit


  1. ^ "Abraaj puts faith in smaller firms in the Middle East". The National. Mar 26, 2012. Retrieved 4 July 2012.
  2. ^ "Entertaining two for one's cost". Gulf News. Jan 27, 2007. Retrieved 4 July 2012.
  3. ^ "About Us".
  4. ^ "The Entertainer's Donna Benton on Selling 85% of the Business to Bahrain's GFH Financial Group". 6 May 2018.
  5. ^ "The Entertainer's Donna Benton on Selling 85% of the Business to Bahrain's GFH Financial Group". 6 May 2018.
  6. ^ "Wall Street Journal".
  7. ^ "Dubai Chronicle".
  8. ^ "7 Days". 13 November 2015.
  9. ^ "The Entertainer founder Donna Benton exits business; launches new swimwear brand in Dubai". 2 September 2020.
  10. ^ "The Entertainer stake sold for 'nine-figure' sum, says founder". May 7, 2018. Retrieved 29 Jan 2019.
  11. ^ "7 Days".
  12. ^ "The Entertainer founder Donna Benton exits business; launches new swimwear brand in Dubai". 2 September 2020.
  13. ^
  14. ^
  15. ^ "HSBC ENTERTAINER app | Buy 1 Get 1 Free offers - HSBC UAE".
  16. ^ "The Emirates Tourism - Apps on Google Play".
  17. ^
  18. ^ "Entertainer-Kellogg's ENTERTAINER".
  19. ^ "Emirates Skywards GO | Destinations".
  20. ^ "New BLUE Rewards App | First Abu Dhabi Bank, UAE".
  21. ^ "Samsung Members - Rewards & Benefits | Samsung Gulf".
  22. ^ "MYDHLENTERTAINER - Apps on Google Play".
  23. ^
  24. ^ "The ENTERTAINER partners with Travelex to introduce new in-destination App".
  25. ^ "TAQA ENTERTAINER Falkum Tayeb - Apps on Google Play".
  26. ^ "Priceless Specials".
  27. ^ "Entertainer Xperience".
  28. ^ "Beyond Rewards - Apps on Google Play".