Tempo is the first German brand for paper handkerchiefs.[1][2] Today, the brand belongs to Essity.
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The brand name became independent in Germany in the course of time as a generic name and in colloquial language, paper handkerchiefs of other brands were often referred to as "Tempo handkerchief" or "Tempo" for short.[3][4][5][6]
History edit
The disposable paper handkerchief made of cellulose was the product idea of two Jewish leading owners of Vereinigte Papierwerke AG, Oskar Rosenfelder (1878–1950) and his brother Emil Rosenfelder (1861–1945/1946). Oskar registered the Tempo brand on January 29, 1929[5] at the Reichspatentamt in Berlin.[6] The nazis forced the two to sell their firm.[6]
In 1935, 150 million products were produced by Tempo.[6] This number rose to 1 billion in 1955 and more than 4 billion in 1962.[6]
In 2001, the brand was sold to SCA.[6] Since a secession, Tempo has been part of Essity.[6]
Literature edit
- Eugen Roth: Das kleine Buch vom Taschentuch. Nürnberg 1954.
- VP-Schickedanz AG (Hrsg.): Tempo, 50 Jahre, Dokumentation eines immer jungen Markenartikels. Nürnberg 1979.
- VP-Schickedanz AG (Hrsg.): Tempo, 60 Jahre, Die Geschichte einer bahnbrechenden Idee. Nürnberg 1989.
References edit
- ^ "DPMAregister | Marken - Registerauskunft". register.dpma.de. Retrieved 2021-02-28.
- ^ "Gesundheit! Tempo wird 75". stern.de (in German). Retrieved 2021-02-28.
- ^ "Bekannte als Gattungsbegriff verwendete Marken". www.slogans.de (in German). Retrieved 2021-02-28.
- ^ WELT (2003-06-25). "Bitte ein Tempo und ein Aspirin!". DIE WELT. Retrieved 2021-02-28.
- ^ a b "Seit 90 Jahren verschnupft - Panorama - Badische Zeitung". www.badische-zeitung.de (in German). Retrieved 2021-02-28.
- ^ a b c d e f g Ritzer, Uwe. "Eine deutsche Geschichte". Süddeutsche.de (in German). Retrieved 2021-02-28.