Talk:Nation branding/Archives/2017
Latest comment: 16 years ago by 211.211.35.20 in topic Untitled
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Untitled
How would one create branding at national level ?
- Read some of the articles listed on the main page ;) Failing that, I can tell you briefly that usually a government-level body is assigned the task of promoting the country. An example is Tourism New Zealand, who state "Tourism New Zealand was the world's first National Tourism Organisation." They promote the characteristics that define and differentiate New Zealand from the homogenity of a globalising world. A body such as this can focus on such areas as tourism, trade and investment, immigration etc. So, for this example, New Zealand's current catchphrase, as it were, is "100% Pure New Zealand", with a silhouette of NZ as the bar in the percentage sign, as seen here[1], and New Zealand has a pretty strong brand as being clean and green, adventure tourism, diverse and beautiful scenery, and economic liberalism. Hope that helps. I'd be happy to further elaborate if you'd like. kabl00ey 19:40, 28 October 2007 (UTC)
- Mate, stop embarrassing us. —Preceding unsigned comment added by 211.211.35.20 (talk) 15:34, 11 March 2008 (UTC)