Talk:Market research/Archives/2012

List of firms

While good intentioned, the list of notable market research firms was becoming a bit spammy. I've removed the entire section and moved all the firms to the existing article List of marketing research firms. --AbsolutDan ^(talk) 06:05, 14 July 2006 (UTC)

I totally agree. Unfortunately, someone seems to have put this section back. I will not delete it - to avoid an edit war. But could the person who reversed this change please explain why half the article consists of a list of companies (which according to AbsolutDan is actually redundant!) 84.144.53.7 (talk) 07:48, 1 September 2008 (UTC)

Query

What does '[Burns 2001]' mean? And there were a few others like it, I didn't remove them because I've no idea what they're for. Shamess 14:28, 24 March 2007 (UTC)

General

Article is not fact-based - it has hardly anything about origins, development and influence of market research, which is a significant feature of recent cultural history and needs a proper article. Phrases like "Your customers will benefit because..." and "In the next chapter..." suggest it has come from a training booklet. Oldwes 15:20, 2 April 2007 (UTC) Old Wes

Wikipedia is a resource, this is relevant to marketing research, I'm sitting in a classroom typing up a paper about Makret research, and marketing a theme park, trust me, it's usefull. NickBrett 08:46, 3 April 2007 (UTC)

OK glad the instructional stuff is useful - I'm not suggesting removing it, just adding something for the people who want to know what the phrase means and where it came from.

Man, this article is stolen. Next chapter?? —Preceding unsigned comment added by 74.106.60.22 (talk) 00:13, 19 October 2007 (UTC)

Moved from article for discussion

Geographic Information Systems (GIS) is one of the most powerful computer-based tools used to identify, gather, and compare data on potential customers by relating the potential market area to the population geographically. For example, various demographic data sources are available from the U.S. Census at the Census Tract and ZIP Code area levels. Basically these are tables of thousands of areas across the United States, for which dozens of standardized data is collected periodically. GIS can associate this data record-by-record to a corresponding geographic boundary that has already been digitized or mapped. A study area can be defined and mapped, and then the tract or ZIP code level data for that specific area or region can be selected and combined. This technique has been adapted to even relate important online marketing tools, such as Craigslist websites, to demographic data.

This was added by 72.64.142.16 (talk · contribs). I've removed it as spam and pov. --Ronz 19:57, 20 April 2007 (UTC)

Sorry, but I haven't posted much to wikipedia. Thought the article was good but needed update on GIS, that I use all the time. I didn't even make a link to my website did I?

What is "Market Research, Marketing Research. Tools and Techniques. Visha Consultants" in the reference section? Does that belong there? Hechung (talk) 13:51, 19 June 2008 (UTC)

Plagiarism

I've run a google search on the first sentence, and I'm pretty sure part of the article is a copyright violation from http://zpryme.com/expertise.html. V. Joe (talk) 19:59, 12 March 2008 (UTC)

Link for Consideration

I feel that the site

http://www.marketresearchworld.net

contains alot of relevant details to this article and would definately be of value to anyone at all interested in Market Research. It contains an FAQ for people new to Market research and also has its own definition of the term, aswell as up to date news and company announcements etc. Since Wikipedia is used by people to find out about things, i think it would be a useful addition to the article.

Thanks. Market research is a method of collecting data which will make you (as a business) more aware of how the people, you hope to sell to, will react to your products or services. Market research will answer questions like:

   * Whether your products or services are needed
   * Who might want to buy your products - (you may have defined the wrong type of person)
   * What age, sex, income occupation etc are the people I want to sell to

86.148.227.48 (talk) 13:57, 21 July 2008 (UTC)

nmbnajWEFL; —Preceding unsigned comment added by 41.246.225.78 (talk) 13:02, 10 March 2009 (UTC)

Top 9 by financial performance?

I'd love to know how you can rank market research providers by financial performance. Any UK list of market research companies that doesn't include Key Note is clearly not properly researched. Key Note provide market research to practically every university and library in the UK, as well as most of the commercial financial and retail industries. WPP is an advertising agency, their revenue is not generated through the sales of market research. —Preceding unsigned comment added by 87.194.223.119 (talk) 10:50, 20 May 2010 (UTC)

Moved from article to discussion

A reviewer removed the following reference from the article as a possible conflict of interest. The Wikipedia policy he referenced implies that anyone who specializes in a topic may have a conflict of interest and recommends moving content with potential conflicts of interest to the talk page--which now follows. Originally published in Women's Business this article describes steps for performing market research which may be useful to members of the Wikipedia community. <ref name="Know your customer,Grow your business">{{Citation | last = | first = | title = Know your customer,grow your business. | place = | publisher = Women's Business | year = 2004 | edition = | url = bbmarketingplus.com/articles/WB_8-2004.htm |}}</ref>

Bbarbara (talk) 15:42, 13 October 2010 (UTC)