Talk:Gumtree/Archives/2019
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Some proposed changes
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Information to be added: Trust and Safety Gumtree takes its responsibilities to its users and business partners more seriously than ever before. The business offers a dedicated Trust and Safety Team that focuses on making the platform safe, including a team of specialists actively fighting fraud. In addition, Gumtree also uses anti-fraud technology to prevent known offenders from posting ads on the site and sends out warning messages to potential victims when blocking reported fraudsters.
At help.gumtree.com, users can better understand and protect themselves against potential threats. The newly designed Help Centre details everything from how Gumtree protects its user’s identity to how users can report fraudulent or unscrupulous users.
However, as transactions aren’t carried out on the site, the business has a particularly strong focus on making people safe before the user-to-user transaction phase. This includes actions such as: • Automating the detection and removal of sites that spoof or pretend to be Gumtree • Identifying fraud patterns, links and trends • Continually analysing data and updating systems, creating new rules to catch and combat fraudsters • Automatically updating and maintaining blacklists across a variety of different factors and circumstances
In addition to technological investments, in recent months and years Gumtree has also introduced a range of measures to make the platform a more hostile environment for criminals, including: • Putting additional resource into law enforcement liaison capability • Introducing HPI checks on all vehicles listed in the Motors category • Revamping the online Help Centre and safety messaging
Trust and safety is an industry-wide issue, and all companies have a responsibility in not only making people feel safe, but educating them about the risks involved. At Gumtree, due to the close collaborative relationships built with law enforcement agencies, Gumtree is continuing to work to bolster its crime-fighting capability.
Explanation of issue: Wider information on the work that Gumtree does to protect internet users References supporting change: https://help.gumtree.com/s/topic/0TOw0000000HNt6GAG/support-and-safety
Information to be added: User profiles Since 2018, Gumtree users have been able to rate other sellers, buyers and service providers that they transact with, using an optional 5-star system. The major upgrade to the website and app increased the accountability and transparency between users on the site.
Explanation of issue: A new section on user profiles, allowing readers to better understand the website References supporting change: https://www.gumtree.com/all/uk/profile
Information to be added: Motors In 2018, Gumtree’s automotive offering was enhanced following eBay Classifieds Group’s (eCG) acquisition of Motors.co.uk. The combined group offers more than 620,000 car listings.
In 2019, after the Competition and Markets Authority had ratified the deal, Gumtree introduced a new packaged advertising proposition for media agencies, offering them access to a combined audience of 12 million unique visitors across eBay Motors, Gumtree, Motors.co.uk and other related third parties such as RAC Cars.
Explanation of issue: New section explaining Gumtree's motors offering References supporting change: https://www.gumtree.com/cars/london
Information to be added: Jobs
Gumtree has an extensive jobs offering, providing a portal for jobseekers and employers to connect with each other. The offering includes jobs of all types, from temporary employment for students to full time, permanent roles.
Explanation of issue: New section splitting Gumtree's offering into 3 main sections (motors, jobs, for sale) References supporting change: https://www.gumtree.com/jobs
Information to be added: For Sale (Goods)
Gumtree has a varied selection of items for sale at any point, including collectibles, furniture, electrical equipment and clothing.
Explanation of issue: New section, differentiating the three sections References supporting change: https://www.gumtree.com/for-sale
Information to be added: Corporate affairs
Gumtree is owned by eBay Classifieds Group (eCG), having been bought in 2005.
Gumtree’s General Manager is Matt Barham, who joined eBay Classifieds Group (eCG) in 2011. Phill Jones was appointed Head of Motors in 2019 following eCG’s acquisition of Motors.co.uk.
Gumtree prohibits any item that is illegal in the country its being advertised on. Gumtree works closely with government and law enforcement agencies, and industry associations (such as VSTAG - the Vehicle Safe Trading Advisory Group, SAFERJobs and PAAG – the Pet Advertising Advisory Group) to take advice on safety and the use of certain terms.
Explanation of issue: Explanation of Gumtree's corporate structure References supporting change: https://blog.gumtree.com/about/