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This article seems spammy to me. A cursory google shows that this may be more than a mere neologism, but I'm wary of the link. Is the author in any way connected to the business or business category that is the topic of this article? Please see WP:COI. In the meantime, I'm removing the link and monitoring this article closely for improvement. - superβεεcat 19:58, 26 September 2007 (UTC)