Talk:Ernest Dichter/Archives/2012

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The date 1937 for Dichter's arrival in the U.S. may be wrong. Please check it.

I'm disputing that Ernest Dichter was the sole creator of the "Put a Tiger in Your Tank" advertisement for what was then Esso gasoline. My father had always told me that he had created the advertisement but in collaboration with one other person -- was this other person Ernest Dichter? There are numerous sources via the web indicating that either Dichter or Sulcer created the advertisement; my best guess is they worked on it together. Even Exxon's own press material credits a "Chicago copywriter" as having written the ad (my father lived in Chicago for many years before moving to New York). My father said that Americans wanted both "power and play" in their cars, and the tiger was the perfect symbol for this. —Preceding unsigned comment added by Tomwsulcer (talk • contribs) 01:41, 8 April 2009 (UTC)

My brother David Sulcer remembers conversations with my father, Frederick D. Sulcer, to the effect that he (F.D. Sulcer) wrote the Tiger ad for another gasoline company, possibly Humble Oil, that was then acquired by Esso gasoline. My sister Ginna Sulcer Marston doesn't remember any discussion about Ernest Dichter being a co-writer of the ad. At my father's funeral service, Keith Reinhard, president of Omnicom, and the author of the McDonald's slogan "You Deserve A Break Today", credited my father with writing the "Put a Tiger in Your Tank" advertisement. Both Reinhard and my father worked at what the Chicago advertising agency, Needham, Louis & Brorby, at the time when the advertisement was written. 68.38.86.208 (talk) 11:19, 9 April 2009 (UTC)Tomwsulcer

My sister Ginna Sulcer Marston recalls that to sell gasoline executives on the "Put A Tiger in Your Tank" campaign, my father (F.D. Sulcer) brought a REAL LIVE TIGER from the zoo and concealed it behind a large curtain; during the presentation to gasoline executives (Humble Oil? Esso? not sure which company) he removed the curtain at the high point in the pitch, exposing the tiger. The executives were wowwed. And my father's advertising agency (Needham Louis & Brorby, Chicago) won the account. 68.38.86.208 (talk) 16:37, 9 April 2009 (UTC)Tomwsulcer

Economist

A section was added recently which was clearly taken from an article by The Economist here. We can use the information from this magazine but it must be rewritten, with references; a cut-and-paste addition taken right from the Economist which is not permitted by WP's rules. So it was reverted. But please feel free to summarize the Economist's information, and cite it, or use short quotes, thank you.--Tomwsulcer (talk) 18:18, 30 December 2011 (UTC)