'Analtyics' is ambiguous, and therefore the article should be merged, or renamed. Yes, there is substantial buzz--in 2008--about 'analytics,' but that's just because right now (the cynic in me wants to say) it's the sexy new term. If one tries to look into what it really means, I suspect that one will be discouraged by the lack of firmness. (In sales-data analysis, the extraction of the baseline--what sales would have been in the absence of promotions--can be configured as a Kalman Filter problem, and Kalman Filters can be used in Rocket Science. So some have concluded that marketing analysis adopted rocket science. That's a positioning, but I don't know that it's more than that.) After all, in mathematics, there are well-defined topics which go by the name of Real Analysis and Complex Analysis. There's a topic called Analytic Chemistry. Psychoanalysis involves something called 'analysis.' And so forth. Since none of these topics are used in the 'analytics' of the topic, some redefinition is called for. —Preceding unsigned comment added by Rick lightburn (talkcontribs) 03:28, 16 July 2008 (UTC)

A merger proposal was not supported ... see Talk:business analytics. Melcombe (talk) 15:10, 28 January 2009 (UTC)

pls.consider use for spying/surveillance of individuals' financial info by government agencies for purposes such as owed tax recovery, initiation of levies or garnishment and 67.181.84.57 (talk) 06:15, 2 January 2010 (UTC)