Talk:Ambush marketing/GA1

Latest comment: 4 years ago by Lingzhi2 in topic GA Review

GA Review

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Reviewer: Lingzhi2 (talk · contribs) 02:15, 9 September 2019 (UTC)Reply

Yes. My only concern is why we are being critical on the use and originating platforms of citations. The GA criteria does not specifically list this as something that can block GA status. ViperSnake151  Talk  16:17, 24 September 2019 (UTC)Reply
ViperSnake151: Because journals and books are reviewed by experts in the field, and provide analysis that is considerably more in-depth . Not searching them is like carrying a knife to a gunfight. By limiting yourself that way, you run a high risk of failing WP:WIAGA (3) "Broad in its coverage" ♦ Lingzhi2 (talk) 13:24, 25 September 2019 (UTC)Reply
OK the very first journal article I pulled up [Meenaghan, T. (1998). Ambush marketing: Corporate strategy and consumer reaction. Psychology & Marketing, 15(4), 305-322.] has been cited 223 times in other books/journals. It lists five ambush marketing strategies (some of which are perfectly legal) and gives famous examples. It discusses consumer attitudes toward ambush marketing (One study found "...strong support (80% of consumers) for the suggestion that only Olympic sponsors should be allowed to use Olympic messages"; a second study found far more indifference). It discusses the differences in goodwill attached to "sponsorship" versus "marketing"; soccer fans' outright hostility to ambush marketing that competes with a sponsor of a particular team (key point). Etc. Let's see, "Ambush marketing: The ethical issues" looks like a good source tho I can't get it immediately ... "Ambush marketing: is confusion to blame for the flickering of the flame?" suggests that "the Olympic event organizers are partially to blame for the growing use of ambush marketing, and the indifference that consumers exhibit to the use of ambush marketing." Ummmm.. Jerry Welsh said : “The...notion, that non-sponsors have a moral or ethical obligation to market themselves away from the thematic space of a sponsored property, is nonsense. Smart marketers have long recognised that view as a commercial non-starter and an intellectual affront" (Reported in Marketing Week, p15). I found that quote in [Crow, D., & Hoek, J. (2003). Ambush marketing: A critical review and some practical advice. Marketing Bulletin, 14(1), 1-14.]. Ummm, the article could benefit from a more international perspective, see "Ambush marketing in China: Counterbalancing Olympic sponsorship efforts". Meanwhile Gerd Nufer (2013). Ambush Marketing in Sports: Theory and Practice. Routledge. ISBN 978-0-415-62678-1. discusses consequences as felt by five groups. It lists indirect positive effects of AM.. essential features listed (low cost, deliberately planned, etc)... Does our article cover these things? ♦ Lingzhi2 (talk) 13:24, 25 September 2019 (UTC)Reply