TV3 (Estonia)

TV3 is a commercial television channel targeted at an Estonian language audience owned by Providence Equity Partners.

TV3 Estonia
TV3 Group Logo.svg
Country Estonia
Broadcast area Estonia
Picture format1080i HDTV
OwnerTV3 Group (Providence Equity Partners)
Sister channelsTV6, TV3+
Launched1 January 1996
Digital terrestrialMultiplex 6[1]


It was founded in 1996 after two recently established television stations, EVTV and RTV, were merged.

TV3 has two sister channels. TV6 is a television channel targeted at entertainment television channel in Estonia, launched in 2002. TV8 is an entertainment television channel, launched as a digital sister channel to TV3 in 2009.

For several years, TV3 had better ratings than the other private channel, Kanal 2. The situation changed in 2006, when Kanal 2 made some big changes in their programme. TV3 ratings fell and shows had problems getting enough viewers to reach the Top 10 of the week. Later that year, programme director Jüri Pihel left TV3.

In 2009 all Baltic TV3 channels introduced new red-white visual identity, logo and slogan. The slogan was "Tere tulemast koju!" (Welcome home!). News programme "Seitsmesed uudised" (News at 7) was discontinued and changed with a new "TV3 uudised" (TV3 News), which had the same format as Latvian and Lithuanian TV3 News programmes.

In January 2011 Mikko Silvennoinen, a Finnish television host, journalist and producer, was hired as the new programme director. In February TV3 changed their news programme format and "Seitsmesed uudised" was brought back. On 15 August, TV3 once again changed their visual identity and logo from red to purple, which was so far used in Norwegian, Danish, Hungarian and Slovenian TV3s. Also a new slogan was introduced: "Rohkem elu, rohkem meelelahutust!" (More life, more entertainment!).

TV3, as with other channels of the All Media Baltics group in the Baltic states, switched to HD broadcasting on 26 July 2018.[2]

Currently airing (as of June 2014)Edit

Estonian shows and seriesEdit

Original name English translation Notes
Eesti otsib superstaari Estonia's Looking for a Superstar Estonian version of Pop Idol
Elu keset linna Life in the middle of the city drama series
Faktuaalne kaamera Factual Camera Sketch comedy
Heimari kokaklubi Heimar's Cooking Club Cooking
Kaua võib!
Kolmeraudne Triple-Barrel Shotgun Talkshow
Kättemaksukontor Revenge office Comedy-crime series
Naistesaade Women's Show Fashion, clothing, makeup
Nurjatud tüdrukud Mean Girls Drama series
Nurgakivi Cornerstone Building, architecture, interior design
Ment A Cop Sitcom
Omakohus Own Court
Randevuu Rendezvous Dating Show, Estonian version of Russian show Давай поженимся!
Seitsmesed uudised News at 7 News
Sind otsides Looking for you Reality series, Estonian version of Russian series Жди меня
Suletud uste taga Behind Closed Doors Series of real-life stories
Stiilipäevik Style Diary Style makeover show
STOP! Traffic topics
Teekond iseendani Road to Yourself Reality series about alternative medicine

Foreign shows and seriesEdit

Original name Estonian translation Air Dates in Estonian Origin
America's Funniest Home Videos Kõige naljakamad koduvideod Unknown United States
Blue Bloods Politseipere United States
The Bold and the Beautiful Vaprad ja ilusad United States
Britain's Got Talent Briti Talent United Kingdom
Bones Kondid United States
Castle United States
CSI: Crime Scene Investigation CSI: Kriminalistid United States
CSI: Miami United States
CSI: NY CSI: New York United States
The Event Sündmus United States
The Finder Leidja United States
Glee United States
Hawaii Five-0 Hawaii 5-0 United States
Hercules: The Legendary Journeys Herakles United States
Homeland Kodumaa United States
Knight Rider (1982 TV series) United States
Lie to Me Vale jälgedel United States
MasterChef Meisterkokk United States
Midsomer Murders Midsomeri mõrvad United Kingdom
Modern Family Moodne perekond United States
My Kitchen Rules - Australia
Psych Meisterdetektiiv Spencer United States
Top Gear United Kingdom
The A-Team A-Rühm United States
de:We are Family! So lebt Deutschland Selline on elu ?? Germany
Wipeout Rajalt maha United States
Xena: Warrior Princess Sõjaprintsess Xena United States
Under the Dome Kupli all United States
The Americans Ameeriklased United States
Alarm für Cobra 11 Kutsuge Cobra 11 Germany
My Little Pony: Friendship Is Magic Minu Väike Poni: Sõprus On Imeline United States/ Canada
Upcoming Programming
Clifford's Puppy Days Cliffordi kutsikapäev September 7, 2022 United States
Fetch! with Ruff Ruffman Ruff Ruffman


See alsoEdit


  1. ^[bare URL PDF]
  2. ^ "All Media Baltics media group's TV channels in Latvia now available in HD". TV3 Group. 26 July 2018. Retrieved 4 September 2021.

External linksEdit

Coordinates: 59°26′4.17″N 24°51′27.04″E / 59.4344917°N 24.8575111°E / 59.4344917; 24.8575111