TM (cellular service)
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TM (formerly known as Touch Mobile, and also known as Republika ng TM) is a cellular service brand of Philippine telecommunications company Globe Telecom.
|A subsidiary of Globe Telecom|
|Founded||(September 12, 2001)|
|Headquarters||Bonifacio Global City, Taguig, Philippines|
|Products||Call and Text Messaging Services |
TM was launched on September 12, 2001 as Touch Mobile, initially catering to the middle income market, and has since covered lower-income groups as well, making it Globe's value brand offering. The service has gained popularity for its discounted call and messaging services, with the "All Network" offers allowing TM subscribers to communicate with users from other local networks.
Touch Mobile was started as the only mobile brand in the Philippines that introduced voice messaging system in 2001. Due to the majority of SMS users, the voice messaging system was discontinued and SMS-based services were focused.
In 2005, the brand was relaunched as TM "Ang Bagong Touch Mobile" (Filipino: The new Touch Mobile), and then as TM "Pinalakas na Touch Mobile" (Filipino: The stronger Touch Mobile) while keeping the slogan "Power to the People!", reaching even subscribers of low income and rural communities. Its new name Republika ng TM (Filipino: Republic of TM) and slogan "Astig Tayo Dito!" (Filipino: We are cool here!), was introduced in 2009.
|2001–2002||Easy technology. Easily in touch.|
|2002–2003||Touching you more often in more ways.|
|2003||Togetherness within your reach.|
|2003–2004||Because family matters most.|
|2005–2007||Pinalakas na Touch Mobile|
|2005–2009||Power To The People!|
|2009–present||Republika ng TM: Astig Tayo Dito! (Republic of TM: We're cool here!)|