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TM (cellular service)

TM (formerly known as Touch Mobile, and also known as Republika ng TM) is a cellular service brand of Philippine telecommunications company Globe Telecom.

TM
Formerly
Touch Mobile
(until 2005)
A subsidiary of Globe Telecom
IndustryCommunications Services
Founded(September 12, 2001; 17 years ago (2001-09-12))
HeadquartersBonifacio Global City, Taguig, Philippines
ProductsCall and Text Messaging Services
Mobile Internet
ParentGlobe Telecom
Websitewww.republikatm.ph
www.globe.com.ph

Contents

HistoryEdit

TM was launched on September 12, 2001 as Touch Mobile, initially catering to the middle income market, and has since covered lower-income groups as well, making it Globe's value brand offering. The service has gained popularity for its discounted call and messaging services, with the "All Network" offers allowing TM subscribers to communicate with users from other local networks.

Touch Mobile was started as the only mobile brand in the Philippines that introduced voice messaging system in 2001. Due to the majority of SMS users, the voice messaging system was discontinued and SMS-based services were focused.

RebrandingEdit

In 2005, the brand was relaunched as TM "Ang Bagong Touch Mobile" (Filipino: The new Touch Mobile), and then as TM "Pinalakas na Touch Mobile" (Filipino: The stronger Touch Mobile) while keeping the slogan "Power to the People!", reaching even subscribers of low income and rural communities. Its new name Republika ng TM (Filipino: Republic of TM) and slogan "Astig Tayo Dito!" (Filipino: We are cool here!), was introduced in 2009.

SlogansEdit

Year Slogan
2001–2002 Easy technology. Easily in touch.
2002–2003 Touching you more often in more ways.
2003 Togetherness within your reach.
2003–2004 Because family matters most.
2005–2007 Pinalakas na Touch Mobile
2005–2009 Power To The People!
2009–present Republika ng TM: Astig Tayo Dito! (Republic of TM: We're cool here!)

External linksEdit