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Syrup is a novel written by Max Barry under the pseudonym Maxx Barry, which satirizes consumerism and marketing techniques. It is Barry's debut novel, published in 1999, and adapted into the 2013 film Syrup.
First edition cover
|Media type||Print (Hardback & Paperback)|
|Pages||320 pp (first edition, hardback)|
|ISBN||0-670-88640-8 (first edition, hardback)|
|LC Class||PS3552.A7424 S97 1999|
|Followed by||Jennifer Government|
- Scat – Protagonist, a recent marketing graduate, the original creator of Fukk.
- Sneaky Pete – Antagonist, Scat's college friend, former roommate, and eventual boss.
- 6 – Scat's partner and love interest, a marketing executive.
- Cindy – Scat's on again off again girlfriend, later named Babe-A-Licious.
- Tina – 6's roommate, a film student.
Set in the present day, a young marketing graduate named Scat comes up with an idea for a new product for Coca-Cola called 'Fukk'. This causes him to go to Coca-Cola to sell his idea for $3 million, but he finds that Sneaky Pete has already claimed the trademark in a backstabbing move. This then leads him to leave his apartment with Sneaky Pete and move in with Cindy. Cindy eventually throws him out and he goes to live with 6 and Tina while managing the summer marketing campaign for Coca-Cola. He eventually succeeds with the campaign. After that Scat tries to undermine Sneaky Pete's effort to run a new secret project for Coca-Cola, the first feature length advertising movie.
In 2006 Coca-Cola introduced a coffee-flavored soft drink called Coca-Cola Blāk. It was first released in France in a black can. Barry commented on the similarities of this and his fictional Coca-Cola Fukk from the novel on his blog.