SuperMama is an Arabic parenting portal directed to mothers in the Middle East. It provides different types of written and visual localized content to mothers in the region, from getting pregnant, raising kids, managing home, and taking care of her health and beauty.[1] The website has been online since October 2011. Supermama was included in the Forbes list of the most visited websites in the Middle East for 2021.[2]
History edit
SuperMama was established in October 2011 by entrepreneurs Yasmine El-Mehairy and Zeinab Samir as a source of information for mothers and mothers-to-be in Egypt and in MENA.[3] The company is based in Cairo, Egypt.[4]
Awards edit
| Year | Session | Outcome |
|---|---|---|
| 2010 | MIT Enterprise Forum Arabia Business Plan competition[5] | Semifinalist |
| 2011 | NexGen Competition, a joint initiative between ITIDA, the USAID entrepreneurship program and the Danish foreign ministry[5] | Winner |
| 2011 | eNNOVATION competition in Poland[6] | Winner of both the judges award of 10,000 euros and the audience award |
| 2011 | Startup Demo at ArabNet in Cairo[5] | Winner |
| 2012 | Google Ebda2 Competition in Cairo[7] | Finalist |
References edit
- ^ "عن سوبرماما". supermama.me. Retrieved 2018-08-13.
- ^ Hayek, Elena (27 January 2022). "Top 10 Most Visited Websites In MENA 2021". Forbes Middle East.
- ^ Davies, Catriona. "Young start-ups shaping Egypt's future". CNN. Retrieved 2018-08-13.
- ^ Messieh, Nancy (2011-10-09). "SuperMama: An Egyptian startup benefiting from an international ecosystem - The Next Web". The Next Web. Retrieved 2018-08-13.
- ^ a b c "SuperMama: An unprecedented online start-up for Arab mothers - Egypt Independent". Egypt Independent. 2012-01-12. Retrieved 2018-08-13.
- ^ "E-nnovation 2011: Latest Trends In E-commerce and Online Business from Poland - Netokracija CEE". Netokracija CEE. 2011-10-14. Retrieved 2018-08-13.
- ^ "Who are the Top 20 Google Ebda2 Finalists?". Retrieved 2018-08-13.