The ad was targeted at Christian, socially conservative voters. It raised controversy for addressing gay people in the military and religion in public schools, largely due to Perry's disapproval of the former.
I'm not ashamed to admit that I'm a Christian. But you don't need to be in the pew every Sunday to know that there's something wrong in this country when gays can serve openly in the military but our kids can't openly celebrate Christmas or pray in school. As president, I'll end Obama's war on religion and I'll fight against liberal attacks on our religious heritage. Faith made America strong; it can make her strong again. I'm Rick Perry, and I approve this message.— Rick Perry
- Burlij, Terence (7 December 2011). "Rick Perry's latest TV ad appeals to religious voters". Newshour. PBS. Retrieved 26 November 2012.
- Gibson, Megan (9 December 2011). "Rick Perry's 'Strong' Ad Racks Up Dislikes, Parodies". Time. Retrieved 26 November 2012.
- Feldmann, Linda (12 December 2011). "'Perrodies'? How Rick Perry ad spawned a viral Internet sensation". The Christian Science Monitor.
- Barthel, Mike (2011-12-09). "Why Do People Want Rick Perry To Be More "Disliked" Than Rebecca Black?". Village Voice. Retrieved 2016-05-05.
- CampaignAdCentral (7 December 2011). "Rick Perry for President 2012 Ad - "Strong"". YouTube, Inc. Retrieved 22 March 2018.