Strato AG

STRATO Logo 2017.jpg

Strato AG is an internet hosting service provider headquartered in Berlin, Germany. It is a subsidiary of United Internet AG. Strato operates mainly in Germany and the Netherlands and serves more than 2 million customers.[1]

History and ProductsEdit

Strato was founded by Marc-Alexander Ulrich, former member of the board of Escom, and Norbert Stangl, former managing director of 1&1 Internet. Since 1997, Strato offers a broad variety of webhosting plans for private and business customers in Germany. Beginning in 2006, Strato expanded operations to Italy, France, Netherlands and Poland as well as the United Kingdom. In 2010, Strato launched a cloud storage platform called HiDrive, which became free of charge for entry packages in September 2011.[2] With its e-commerce offering, Strato relies on Shopping cart from ePages. The DSL segment, offered by Strato between 2007 and 2009, was sold to United Internet AG in 2009. Deutsche Telekom acquired Strato in November 2009 in order to expand the hosting business of T-Online.[3] Deutsche Telekom sold Strato to United Internet for around 600 million Euros in December 2016. [4][1]

Customer OutlookEdit

Contrary to the "Customer is King" outlook that German companies usually have, Strato believes in the opposite. It offers dirt cheap rates for the internet packages and locks in customers through a non intuitive website where customers accidentally end up adding packages like marketingRadar which they did not intend to. These are not removable and cancellable intuitively. Online tech company review websites (as in external links) unanimously have listings of bad support experience with the customer service team at Strato. Their philosophy seems to be in volume business with questionable inferior customer support.

ReferencesEdit

  1. ^ a b AG, United Internet. "United Internet acquires hosting specialist Strato". United Internet AG.
  2. ^ [1] (German)
  3. ^ [2]
  4. ^ AG, Deutsche Telekom. "Deutsche Telekom sells Strato AG to United Internet AG". www.telekom.com.

External linksEdit