This article needs additional citations for verification. (January 2009) (Learn how and when to remove this template message)
A sponsorship broker is an individual, or agency, that procures sponsorship funding for properties (defined as an outlet with a captive audience that provides for a positive experience). Sponsorship brokers tend to specialize to particular niches within the sponsorship-marketing field.
A typical sponsorship could be, for example, an arrangement to exchange advertising for the responsibility of providing funding for a popular event or entity. For example, a corporate entity may provide equipment for a famous band in exchange for brand recognition. The sponsor earns popularity this way while the sponsored can earn a lot of money and/or receive free music equipment. This type of sponsorship is prominent in the sports, arts, media and charity sectors.
This section uses citations that link to broken or outdated sources. (March 2016) (Learn how and when to remove this template message)
- Event Sponsorship (The Wiley Event Management Series) (Hardcover) by Bruce E. Skinner (Author), Vladimir Rukavina (Author)