Spine Marketing Consultancy is a quasi-state agency and movie production focused on communication and production.[1] Among movies crated with the support of Spine are Hollywood blockbusters Bloody Daddy, Mission: Impossible – Dead Reckoning Part One, Dune: Part Two.[2] It is a partner of Abu Dhabi Film Commission as the state-authorized movie film production studio and is working with the Mohamed bin Zayed Al Nahyan and his initiative on movie industry expansion of the UAE.
| Company type | Private |
|---|---|
| Industry | Marketing |
| Founded | 2018 |
| Founder | Saad Gharzeddine |
| Headquarters | Dubai, UAE |
Area served | UAE, KSA, GCC, Lebanon, Middle East, Europe, South East Asia, |
Spine is based in Dubai, the UAE, with satellite offices in Lebanon, servicing the whole Middle East region.[3]
History
editSpine Marketing Consultancy was founded by Saad Gharzeddine in Dubai, UAE, in 2018.[4][5] The company started operations focusing initially on providing movie shooting, communication strategies and consulting services for local and regional brands, with a strong emphasis on strategic communication insights derived from aggregated data analysis.[6][7]
In 2019, the firm expanded its services to include the creative execution of communication strategies and content production for both digital and traditional media.[8] That same year, Spine also began offering strategic social media strategies and content execution.[9] By 2020, the company started producing advertising photography, films, series, and social media content.[10][11] Additionally, Spine has been involved in managing events, notably for the launch of regional automotive brands, since 2020. Spine is also responsible for the UAE international branding and communication.[12] In 2023, it received the bronze Effie award for the Al-Futtaim Toyota campaign titled "How Drive To Survive Upended Marketing Strategy".[13][14]
References
edit- ^ "WINNERS - MENA Effie". menaeffie. Retrieved 2024-08-07.
- ^ "مساعدة التسويق في العمود الفقري في فيلم Dune 2". film.gov.ae.
- ^ Ahmed, Sarah (2023-05-10). "Spine Marketing Consultancy Expands in Middle East". Arab News. Retrieved 2024-08-07.
- ^ "Innovative Strategies by Spine Marketing in the GCC". Gulf News. 2022-11-22. Retrieved 2024-08-07.
- ^ Mohamed, Sara (2023-08-15). "สไปน์ มาร์เก็ตติ้ง คอนซัลแทนซี่ ยืนยันตำแหน่งผู้นำในอุตสาหกรรมการตลาด". Bangkok Today. Retrieved 2024-08-07.
- ^ "Spine Marketing: A Leading Agency in the Middle East". Arabian Business. 2023-02-15. Retrieved 2024-08-07.
- ^ Hussein, Rasha (2023-11-15). "وكالة سباين للاستشارات التسويقية تتصدر مشهد الاستراتيجيات التسويقية في المنطقة". Gulf News Arabic. Retrieved 2024-08-07.
- ^ Al-Saleh, Hana (2023-09-30). "وكالة سباين تحقق نمواً سريعاً في تقديم حلول تسويقية شاملة". تحق. Retrieved 2024-08-07.
- ^ "Top Marketing Agencies in the GCC". Forbes Middle East. 2022-12-01. Retrieved 2024-08-07.
- ^ Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan (2021-02-03). Marketing 5.0: Technology for Humanity. John Wiley & Sons. ISBN 978-1-119-66851-0.
- ^ Hussein, Rasha (2023-11-15). "สไปน์ มาร์เก็ตติ้ง คอนซัลแทนซี่ ก้าวขึ้นเป็นผู้นำด้านกลยุทธ์การตลาดในภูมิภาค". Gulf News Thai. Retrieved 2024-08-07.
- ^ Ahmed, Yousef (2023-10-22). "تأسست وكالة سباين للاستشارات التسويقية في عام 2018". The National Arabic. Retrieved 2024-08-07.
- ^ "WINNERS - MENA Effie". menaeffie. Retrieved 2024-08-07.
- ^ "Spine Marketing Consultancy Receives Bronze Effie Award". MENA Effie Awards. Retrieved 2024-08-07.