M.J. Soffe LLC, better known as Soffe (pronounced SO-Fee), is a brand name of apparel for youth and adults, specifically producing sportswear.[1] It was founded in 1946 by M.J. Soffe. A common brand used by cheerleaders, Soffe produces shorts that are worn primarily by females; however, they used to be standard-issue for junior/senior high school and college P.E. classes for both boys and girls.
 | |
| Company type | Subsidiary |
|---|---|
| Industry | Retail |
| Founded | 1946 |
| Headquarters | Fayetteville, North Carolina, U.S. |
Area served | Worldwide |
Key people | Kenneth D. Spires (President) Ron Wagenseil (Executive Vice President of Sales) |
| Products | Sportswear, accessories |
| Website | www |
In 2012, the United States Marine Corps ended its licensing agreement deal with Soffe after order and design documentation for clothes bearing Marine logos was found in a burned out clothing factory in Bangladesh.[2]
Soffe is headquartered in Fayetteville, North Carolina and is a wholly owned subsidiary of Delta Apparel Inc. Soffe products are sold in sporting good retailers and department stores. Soffe distribution centers include Miramar, Florida, Santa Fe Springs, California, Lansing, Michigan, Cranbury, New Jersey, and at the company's headquarters in North Carolina.
In June 2024, its parent company Delta Apparel suspended its operations in Honduras, blaming increasing cash flows as part of the decision. The company also warned that it could face possible liquidation if it wasn't able to sustain its debt.[3] On June 30, 2024, Delta Apparel filed for Chapter 11 bankruptcy protection, blaming inflation and low demand on its products as part of the decision. The company has plans to sell its assets, and has already sold its Salt Life brand to Forager Capital Management for $28 million.[4][5]
References
edit- ^ "M.J. Soffe LLC: Private Company Information". Bloomberg Businessweek. Archived from the original on October 15, 2012. Retrieved September 19, 2011.
- ^ "Marines Move to Dump Clothes Company After Deadly Factory Fire". ABC News. 11 December 2012. Retrieved 22 April 2015.
- ^ Abdulla, Hannah (June 19, 2024). "Delta Apparel halts Honduras operation as cash flow woes intensify". Just Style. Retrieved June 30, 2024.
- ^ "Delta Apparel files for Chapter 11 bankruptcy protection". Bloomberg Law. June 30, 2024. Retrieved June 30, 2024.
- ^ "Soffe, Salt Life clothing seller files for chapter 11 bankruptcy". Fashion Network. July 1, 2024. Retrieved July 1, 2024.
