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Skruf Snus AB is a Swedish manufacturer of snus.[1]

HistoryEdit

Skruf Snus was created by three friends - Adam, Jonas Engwall, and Moe Unz - who got together in 2001 to create a great snus brand.[2] Skruf Snus was founded in 2002 and launched its first products in 2003.

In 2005, Imperial Tobacco acquired 43.5% of the shares in Skrus Snus AB.[3][4] ITG now owns Skruf Snus after having acquired the remaining shares in July 2008.[5]

In 2009, Skruf Snus sold 7,4 million boxes.[6] In 2011, Skruf Snus rebranded its packaging.[7] In 2012, Skruf Snus launched its organic line of products.[8]

In March 2017, the Patent and Market Court of Sweden fined Skruf Snus SEK 1 million for calling its products better and healthier than those of its competitor Matchs.[9] In October 2017, Skruf Snus is sued by the Consumer Agency for falsely advertising its tobacco products as organic.[10]

ReferencesEdit

  1. ^ "Skruf Stark Review". snusauthority.com. 2010.
  2. ^ List of products by manufacturer: Skruf Snus, Snuscentral.com (accessed on 6 November 2019)
  3. ^ (in Swedish) Uppstickaren Skruf Snus uppköpt, Realtid.se, 20 September 2005 (accessed on 6 November 2019)
  4. ^ Robb M. Stewart and Susanna Howard (September 21, 2005). "Imperial Tobacco Purchases 43.5% Of Skruf Snus". Wall Street Journal.
  5. ^ "Imperial acquires rest of Skruf". Tobacco Journal International. July 28, 2008.
  6. ^ (in Swedish) Jon Hauge, I 2002 ble det solgt 9,3 millioner snusbokser i Norge. I 2009 var antallet 34 millioner., Aftenposten.no, 8 October 2010 (accessed on 6 November 2019)
  7. ^ Skruf Snus | Lovely Package, Lovelypackage.com, 27 January 2011 (accessed on 6 November 2019)
  8. ^ (in Swedish) Snuskollen - en undersökning om snusvanor: Skruf Selection – ett snus gjort på ekologisk tobak, Mynewsdesk.com, 21 November 2012 (accessed on 6 November 2019)
  9. ^ (in Swedish) Skruf får betala miljonvite, Smalandsdaglad.se, 7 March 2017 (accessed on 6 November 2019)
  10. ^ (in Swedish) Skruf Snus stäms för eko-tobak, Smt.se, 12 October 2017 (accessed on 6 November 2019)

External linksEdit