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Simon Oliver Sinek (born October 9, 1973)[1] is a British-American author, motivational speaker and organizational consultant. He is the author of five books, including Start With Why (2009).[2]

Simon Sinek
Sinek, TEDx Maastricht 2011
Sinek, TEDx Maastricht 2011
BornSimon Oliver Sinek
(1973-10-09) October 9, 1973 (age 46)
Wimbledon, London, England
OccupationAuthor, motivational speaker
Alma materCity, University of London
Brandeis University
Notable worksStart With Why: How Great Leaders Inspire Everyone to Take Action

Early life and educationEdit

Sinek was born in Wimbledon, London, United Kingdom and as a child lived in Johannesburg, South Africa, London, and Hong Kong before settling in the United States. He graduated from Northern Valley Regional High School at Demarest in 1991.[3] He studied law at London's City University, but left law school to go into advertising.[4] He received a BA in cultural anthropology from Brandeis University.[5]


Sinek began his career at the New York ad agencies Euro RSCG and Ogilvy & Mather.[5] He later launched his own business, Sinek Partners.[5]

Simon Sinek's golden circle which describes a perspective of the influence of successful leaders and organisations.

Sinek has written five books. Start With Why, his first book, was published October 2009. His second book, titled Leaders Eat Last, appeared on the bestseller lists of the Wall Street Journal and The New York Times.[5]

As a motivational speaker, Sinek has given talks at The UN Global Compact Leaders Summit,[6][third-party source needed] and at the TEDx conference.[7]

In June 2018, The Young Turks reported a $98,000 no-bid contract from U.S. Immigration and Customs Enforcement (ICE) for "customized Simon Sinek leadership training" to take place between April 26 and May 15 2018.[8]

Sinek is also an instructor of strategic communications at Columbia University,[9] and is an adjunct staff member of the RAND Corporation.[10]


  • Sinek, Simon (2009). Start With Why: How Great Leaders Inspire Everyone to Take Action. ISBN 978-1591846444.
  • Sinek, Simon (2014). Leaders Eat Last: Why Some Teams Pull Together and Others Don't. ISBN 978-1591845324.
  • Sinek, Simon (2016). Together Is Better: A Little Book of Inspiration. ISBN 978-1591847854.[11]
  • Sinek, Simon (2017). Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team. ISBN 9781101992982.[12]
  • Sinek, Simon (2019). The Infinite Game. ISBN 9780735213500.


  1. ^ "Index entry". FreeBMD. ONS. Retrieved 19 July 2018.
  2. ^ Kauflin, Jeff. "The Year's Five Bestselling Leadership Books, And Why They're So Great". Forbes. Retrieved January 6, 2018.
  3. ^ International Inspirational Speaker and Author Simon Sinek Returns to NVD, Northern Valley Regional High School District. Accessed February 15, 2013
  4. ^
  5. ^ a b c d Maxwell, Chris (Jan 6, 2017). "Simon Sinek: To grow your business, let go". Director. Retrieved Jan 14, 2017.
  6. ^ "Programme | UN Global Compact". Retrieved 2018-02-17.
  7. ^ Koji, David (2016-12-08). "An Inspiring Discussion With Simon Sinek About Learning Your 'Why'". Entrepreneur. Retrieved 2017-01-12.
  8. ^ "ICE Paid Famous Motivational Speaker for 'Leadership Training'". Retrieved 2018-06-26.
  9. ^ "Instructor Simon Sinek Featured by 99% | Columbia University School of Professional Studies".
  10. ^ "RAND Corporation Staff Directory". RAND Corporation. RAND Corporation. Retrieved 22 August 2018.
  11. ^ Schawbel, Dan (Sep 13, 2016). "Simon Sinek: Why You Need Other People In Order To Build A Successful Career". Forbes. Retrieved Jan 12, 2017.
  12. ^ Burnett, Jane (August 23, 2017). "Millennials are telling you why your company stinks but you're not listening: a Q&A with Simon Sinek". Ladders. Retrieved January 6, 2018.

External linksEdit