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Simon Ambrose was the 2007 winner of the third series of the British version of reality TV show The Apprentice, in which contestants compete for a [1] job working for British TV personality[2] Sir Alan Sugar. In 2007 Simon became the first Apprentice winner to also be a TV Actor.[3] He is now Chairman of the London Contemporary Orchestra.[4][5][6]

Simon Ambrose
London, United Kingdom
OccupationChartered Surveyor
Internet entrepreneur


Ambrose enjoyed a very affluent childhood, attending Westminster School,[7] and was a member of Rigaud's house, before graduating from Magdalene College, Cambridge, with a BA in Economics.[8] He worked for investment bank Credit Suisse in London[9] and then ran his own Internet shopping business[citation needed] before applying for The Apprentice. He is a member of Mensa having received an IQ score of 174 (SD 24) at 13 years old.[8] He is the son of businessman Russell Ambrose, who founded and still owns Optimax, a chain of laser eye surgery clinics in the UK.[10] His grandfather also enjoyed entrepreneurial success as a jeweller. The success of both spurred Simon to succeed in the business environment.[11]

The ApprenticeEdit

Ambrose was hired by Sir Alan Sugar in the final episode of series three of The Apprentice, which aired on BBC One on 13 June 2007, after he defeated fellow finalist Kristina Grimes. Ambrose was project manager of his team twice in the show, in weeks 7 and 10, and was on the winning team 5 out of the 10 tasks and also on the losing team 5 out of the 10 tasks, and past the interview stage putting him to the final.[12][13] Ambrose's and Grimes's task in the finale was to design money-making buildings to be sited on the South Bank of the River Thames in London.[14]

Working for AmspropEdit

After his Apprentice victory, Ambrose was assigned a role at Sugar's property company Amsprop.[15] He was also training as a surveyor. He was to be in charge of developing a hotel and golf course near Stansted Airport, and it was reported that he and Lord Sugar were planning on building London's most expensive office and might bid for a prime site on London's St. James's Square.[16]

As of March 2008, Ambrose had reportedly "been working diligently on a property website that allows buyers to speed up legal obstacles".[17] As of March 2009, he had reportedly relaunched – "a one-stop shop giving customers instant access to all of AMSPROP's portfolio".[18] However, in April 2010 he was reported to be leaving to start his own venture.[19][20]

In December 2015, he was reported to be operating several London bars and restaurants, and serving as chairman of the London Contemporary Orchestra.[21]

See alsoEdit


  1. ^ Apprentice winner Stella English to sue Lord Sugar - Telegraph
  2. ^ The Observer profile: Sir Alan Sugar | Business | The Guardian
  3. ^ "Simon named The Apprentice winner". BBC News. 14 June 2007. Retrieved 8 August 2008.
  4. ^ "News". London Contemporary Orchestra. p. 2. Retrieved 21 July 2011.
  5. ^ "Simon Ambrose: passion will out". The Times. Retrieved 21 July 2011.
  6. ^ "Simon Ambrose appointed LCO Chairman". London Contemporary Orchestra Official Website. 5 February 2009.
  7. ^
  8. ^ a b Firth, Niall (13 June 2007). "War of words as The Apprentice finalists go head to head". London: Daily Mail. Retrieved 8 August 2008. Italic or bold markup not allowed in: |publisher= (help)
  9. ^ mirror Administrator (12 June 2007). "WE HATE APPRENTICE KATIE". mirror.
  10. ^ "Russell Ambrose, Founder of Optimax Laser Eye Surgery Specialists".
  11. ^ The Apprentice: Beyond the Boardroom, BBC, 3 June 2007
  12. ^ "Episode: 7 The 97 pence victory". The Apprentice. BBC. Archived from the original on 23 April 2008. Retrieved 8 August 2008.
  13. ^ "Episode: 10 Selling on TV". The Apprentice. BBC. Archived from the original on 7 March 2008. Retrieved 8 August 2008.
  14. ^ "Concepts for IBM South Bank site revealed on Apprentice final", London SE1 community website, 13 June 2007
  15. ^ "The A team is back", The Sun, 18 March 2009
  16. ^ "Q&A: Does Sky deal mean end for Amstrad?". BBC News. 31 July 2007. Retrieved 8 August 2008.
  17. ^ Sherwin, Adam (19 March 2008). "Sir Alan Sugar's ideas in the firing line". London: Times Online. Retrieved 8 August 2008.
  18. ^ "The Apprentice – Notes to Editors", BBC Press Office, 17 March 2009
  19. ^ "Apprentice Winner Simon ambrose Leaves Alan Sugar's Firm". Northcliffe. 27 April 2010. Archived from the original on 1 January 2011. Retrieved 30 December 2010. Cite uses deprecated parameter |deadurl= (help)
  20. ^ "Apprentice winner Simon Ambrose quits Sir Alan Sugar's firm to go it alone". Daily Mail. 26 April 2010. Retrieved 4 May 2011.
  21. ^
Preceded by
Michelle Dewberry
The Apprentice (UK) winner
Series Three (2007)
Succeeded by
Lee McQueen