Shiels Jewellers is an Australian jewellery retailer and was founded by Jack Shiels in Adelaide in 1945.[1][2][3][4][5] Since then, Shiels has expanded to 40 stores across South Australia, Queensland, New South Wales and Western Australia, employing over 450 people. Shiels remains headquartered in Adelaide, South Australia, and currently sells bridal and diamond jewellery in a variety of metals, leather items, gemstone jewellery and watches for women, men and children. Shiels Jewellers is renowned for its quality, affordable diamond range and markets itself as the home of the 1 carat diamond.
 | |
| Company type | Private |
|---|---|
| Industry | Retail |
| Founded | 11 November 1945 in Adelaide, Australia |
| Founder | Jack Shiels |
| Headquarters | , Australia |
Areas served | South Australia, Western Australia, Queensland and New South Wales |
Key people | Jack Shiels, Nyra Bensimon, Toby Bensimon, Albert Bensimon |
| Products | Jewellery |
| Owner | Albert Bensimon |
| Website | www |
Early history edit
Founded in 1945 by South Australian jeweller Jack Shiels, the business initially had a single store which operated out of Adelaide's Central Market Arcade selling jewellery, giftware and silver-plated merchandise.[6] Jack and his wife ran the family-owned company from for over 32 years.
In 1977, Jack sold his company to Albert Bensimon and his wife, Nyra.
Recent history edit
Originally, Jack Shiels sold jewellery and giftware. After purchasing the company, Albert and Nyra quickly expanded the selection to include more precious jewellery, including gold, silver and diamonds.
From the single store, Shiels expanded into suburban malls, starting with Westfield Marion. With success in this new setting, Shiels expanded into other malls across Australia, and today has 40 stores across South Australia, Queensland, New South Wales and Western Australia, employing over 450 people.
Currently edit
While Albert and Nyra Bensimon retain ownership of the company, their son Toby Bensimon took over as Shiels' managing director in 2013. Since then, Toby has continued to grow the brands online presence, resulting in the launch of imprint specialty sites, such as Watch Depot, Luminesce Lab Grown Diamonds and Silver Chic.
References edit
- ^ "About Us - Jewellery for Every You - Shiels Jewellers". www.shiels.com.au.
- ^ "Christmas jewellery trading proves a mixed bag".
- ^ "Historic jewellers meeting confirmed".
- ^ Templeton, Anthony (17 April 2015). "High end purchases worth $51,000 bought by Adelaide City Council staff on ratepayer-funded credit cards". The Courier-Mail. Retrieved 10 February 2020.
- ^ "Jewellers' rent battle goes public".
- ^ Bensimon, Toby. "Shiels Jewellers - About Us". tripod.com.