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SHE Media, formerly SheKnows Media,[2] is an American digital media company.[3]

SHE Media
Formation1999
Location
  • 475 5th Ave, 19th Floor, New York, New York 10017
ServicesLifestyle and entertainment digital media
OwnerPenske Media Corp
Chief Executive Officer (CEO)
Samantha Skey[1]
Websitewww.shemedia.com
SHE Media logo, debuted in November 2018

Contents

OverviewEdit

SHE Media publishes entertainment, fashion, health, career, parenting, and food multi-media content, with corporate advertisers like Pepsi, Kellogg's, Macy's, Harley-Davidson, Target, and Clorox.[3][4] In 2014, it acquired #BlogHer[3] and STYLECASTER.[5] In 2016, it acquired HelloFlo.[6] Currently, the company is part of Penske Media.[7]

The SHE Media Partner Network offers bloggers and social media influencers a portfolio of monetization opportunities.[2] SHE Media is the creator of the annual #Femvertising Awards, which pay recognition to brands and agencies that produce pro-female advertising.[8] Its #BlogHer brand hosts a series of large conferences for women entrepreneurs and content creators each year.[3]

SHE Media has offices in New York, Los Angeles, Chicago and Scottsdale, Ariz.[9]

HistoryEdit

SHE Media was founded as SheKnows.com in 1999 by Kyle Cox, Betsy Gartrell-Judd, Nancy J. Price, and another woman, as a subset of Price and Bailey's fledgling online media company, Myria Media.[10][4][11]. Cox was the company's general manager. It was designed for "21st-century mothers" with blogs, videos, and articles about entertainment, lifestyle, and parenting written by industry experts, journalists, and published authors.[who?][4]

The company was acquired by Evolve Media, which sold it to Great Hill Partners in 2012.[12] In 2014, Philippe Guelton became CEO, based in Manhattan.[5] In March 2018, SHE Media was acquired by Penske Media.[7] The price was reported to be US $40 million. In July 2018, Samantha Skey became CEO of SHE Media.[1]

PropertiesEdit

SheKnows.comEdit

SHE Media defines SheKnows.com as site dedicated to "providing women with the practical service they need and the daily inspiration they want to live full, authentic lives.[13] As the flagship property of SHE Media, SheKnows.com’s editorial and branded content spans topics that include food, family, health, beauty, entertainment and more. The site was a Webby Best in Lifestyle Site honoree in 2017.[14] In 2015, SheKnows.com received an OMMA Award in the Family/Parenting/Women’s Interest Category.[15] In 2013, it was listed in Forbes’ Top Websites for Women list.[16]

#BlogHerEdit

On November 3, 2014, the company acquired #BlogHer, which brought a large network of women content creators and a legacy conference and events revenue stream to the business.[17] The deal was estimated by Ad Age to be worth between $30 and $40 million.[3] #BlogHer co-founders Jory Des Jardins, Elisa Camahort, and Lisa Stone joined SHE Media as executives.[3] The merger offers #BlogHer customers access to SHE Media's multi-media resources and increased the company's share of the women's presence on the internet.[3]

SHE Media describes #BlogHer events, which began in 2005, as “the place where female content creators and entrepreneurs connect, amplify their diverse voices, share authentic content, as well as explore opportunities to earn.” Today, it attracts thousands of social media influencers, bloggers, content creators, hand-raisers, industry thought leaders and brand executives each year. The conference series is regarded for its commitment to diversity. SHE Media commits to giving women of color 40% or more main-stage and breakout session speaking roles at every BlogHer conference.[18][19] Past speakers have included Serena Williams, Kim Kardashian West, Gwyneth Paltrow, Gabrielle Union, Amy Schumer, Jessica Alba, Chelsea Clinton, Carla Hall, Sheryl Crow, Martha Stewart, Ava DuVernay, Arianna Huffington, and more.[20]

STYLECASTEREdit

On August 15, 2014,[11] SHE Media purchased STYLECASTER Media Group in Manhattan to broaden its customer base, to complement its existing market, and better target young, cosmopolitan, and fashion-forward women. It expected to realize $50 million in revenue from the combined organization, according to The Wall Street Journal, which reported that the $10 million purchase was an all-stock transaction. Founders Ari Goldberg and David Goldberg initially became part of the SheKnows organization. Editor-in-Chief Laurel Pinson also to moved to SHE Media from STYLECASTER.

Today, STYLECASTER “brings millennial women the ideas, inspiration and tips they need to live with style and substance,” according to SHE Media.[13] The site has been a Webby Award nominee and honoree for the Best Fashion & Beauty Site in 2015, 2016 and 2017.[21]

HelloFloEdit

In April 2016, SHE Media acquired HelloFlo, a website designed to normalize the conversation about women’s and girl’s bodies at every stage of life and the creator of viral videos like "Camp Gyno," "First Moon Party" and "A Visit from Aunt Flo." In 2017, HelloFlo was the winner of a Webby Award for Best Health Site.[22] That same year, it received an OMMA Award for Best Health/Wellness site.[23]

ProgramsEdit

The #Femvertising AwardsEdit

The #Femvertising Awards, created by SHE Media, honor excellence in pro-female advertising. Based on a term now CEO Samantha Skey coined in an article published in MediaPost in 2014,[24] SHE Media launched the #Femvertising Awards the following year to celebrate ads that challenge social and gender norms through advertising.[25] Since 2015, the term Femvertising and the #Femvertising Awards have been covered by a variety of media outlets, including NBC Nightly News,[8] Adweek,[26] The Huffington Post[27] and more.

HatchEdit

SHE Media launched Hatch in 2015[28][29] to explore important social issues impacting Generation Z. The video workshops, created by teens and tweens to serve as a resource for parents, provide meaningful insights on topics that include social media anxiety, feminism, gender roles, cyberbullying, microaggressions and fake news.

Hatch has been published in news outlets that include CNN,[30] TIME,[31] AdWeek,[32] Upworthy,[33] Buzzfeed,[34] and more. In October 2017, Good Morning America featured the Hatch #DigitalDetox workshop, in which a group of 12- and 13-year-olds who belong to the program shared what it was like to give up social media, online games, streaming video and texting for an entire week.[35]

#ThePitchEdit

With the desire to “help change the ratio of women-run businesses,” SHE Media launched #ThePitch in 2015 to elevate female entrepreneurship and innovation and inspire a global community of women.[36] #ThePitch is a live competition that spotlights up-and-coming women entrepreneurs and innovators, giving them the chance to explain their business ideas to a panel of judges at SHE Media’s BlogHer conferences. The winner of #ThePitch is ultimately selected via popular vote by conference attendees. Winners receive marketing support from SHE Media.[37]

#ThePitch has been sponsored by leading brands like Go Daddy and American Express, and emcees have included influential businesswomen like Sallie Krawcheck, JJ Ramberg and Camila Alves McConaughey.[20]

ReferencesEdit

  1. ^ a b Messina, Judith (August 7, 2018). "How a post-social-media company zooms in on strategy". Crain's New York Business.
  2. ^ a b Fuller, Melynda (November 15, 2018). "SheKnows Media Rebrands As SHE Media, Shares 'Business of Influence' Research". www.mediapost.com.
  3. ^ a b c d e f g Hilary Burns, Bizwomen Reporter (November 3, 2014). "SheKnows and BlogHer together: Aiming for 'most diverse, socially driven women's community on the Internet'". BizWomen. BizJournals. Retrieved March 11, 2015.
  4. ^ a b c Michael Applebaum (February 27, 2012). "SheKnows Content Is Queen: Lifestyle site and sister brands connect 23 million women". Ad Week. Retrieved March 11, 2015.
  5. ^ a b Matthew Flamm (August 18, 2014). "Women's site SheKnows buys StyleCaster". Crain's New York Business. Crain Communications, Inc. Retrieved March 11, 2015.
  6. ^ Monllos, Kristina (March 31, 2016). "In Acquiring HelloFlo, SheKnows Media is Getting a Viral Content Machine". www.Adweek.com.
  7. ^ a b Mullin, Benjamin (March 6, 2018). "Penske Media Purchases SheKnows Media". The Wall Street Journal.
  8. ^ a b "Big Brands Using Femvertising to Attract Female Consumers". www.nbcnews.com. December 6, 2014.
  9. ^ "SHE Media Contact Us page".
  10. ^ https://www.bizjournals.com/eastbay/stories/1999/08/09/daily12.html
  11. ^ a b "SheKnows, LLC". Bloomberg Business. Retrieved March 11, 2015.
  12. ^ Warzel, Charlie (December 18, 2012). "Great Hill Partners Acquire SheKnows.com". AdWeek.
  13. ^ a b "SHE Media: About Us page".
  14. ^ "Webby Awards".
  15. ^ "Web Site Excellence / Family/Parenting/Womens Interest: SheKnows / SheKnows / SheKnows". August 22, 2011.
  16. ^ Casserly, Meghan (August 20, 2013). "The 100 Best Websites For Women, 2013". www.forbes.com.
  17. ^ E.J. Schultz (January 21, 2015). "'All About That Baste' Family Debuts Hidden Valley Ranch Video: The Holderness Family Debuts Super Bowl Themed Spot for Hidden Valley Ranch". Ad Age. Retrieved March 11, 2015.
  18. ^ Carter, Christine Michel (June 26, 2017). "Serena Williams, Chelsea Clinton And Luvvie Ajayi: #BlogHer17 At The Forefront Of Diversity". www.forbes.com.
  19. ^ "SheKnows Media's #BlogHer Conference Series Continues to Build on Its Unprecedented Legacy of Diversity for the 14th Year in a Row".
  20. ^ a b "BlogHer Conferences".
  21. ^ "Webby Awards".
  22. ^ "Webby Awards".
  23. ^ "MediaPost OMMA 2017 Winners".
  24. ^ Dupre, Elyse (April 27, 2017). "Fem or Foe: Do Brands Promoting Femvertising Actually Practice What They Preach?". www.dmnews.com.
  25. ^ Adweek Staff (June 2, 2015). "Which Ads Best Inspire and Empower Women? Vote in the First #Femvertising Awards".
  26. ^ Monllos, Kristina (August 5, 2016). "Here Are the Nominees for the Second Annual #Femvertising Awards". www.adweek.com.
  27. ^ Bahadur, Nina (October 3, 2014). "'Femvertising' Ads Are Empowering Women — And Making Money For Brands". www.huffingtonpost.com.
  28. ^ Lenz, Lyz (June 15, 2016). "This video wants to help parents and kids talk about judging on social media". www.dailydot.com.
  29. ^ Ciambrello, Roo (October 13, 2014). "How Girls Really Feel About Gender Roles and the Rise of Pro-Female Advertising". www.adweek.com.
  30. ^ Wallace, Kelly (April 27, 2017). "Here's a way to start a conversation with kids about being transgender". www.cnn.com.
  31. ^ Grossman, Samantha (June 10, 2015). "Watch Kids Share Eloquent, Empathetic Reactions to Caitlyn Jenner". www.time.com.
  32. ^ Castillo, Michelle (February 2, 2015). "How a Room Full of Teen Girls Reacted to This Year's Super Bowl Ads". www.adweek.com.
  33. ^ Berman, Robby (February 23, 2015). "Teens live in a social media world that most grown-ups know almost nothing about". www.upworthy.com.
  34. ^ Vingiano, Ali (February 21, 2015). "Teenage Girls Speak Out About Microaggressions In This Heartfelt Video". www.buzzfeednews.com.
  35. ^ Behrendt, Taylor (October 27, 2017). "Teens react to giving up social media for a week". www.abcnews.go.com.
  36. ^ Dishman, Lydia (June 24, 2015). "New Platform Helps Women Entrepreneurs Master The Art Of The Pitch". www.fastcompany.com.
  37. ^ Sullivan, Laurie (August 8, 2016). "Women's Inequality Behind 'The Pitch' $50,000 Marketing, Media Program". www.mediapost.com.

Further readingEdit