Serious Magic

Serious Magic Incorporated is a software company based in Folsom, California, founded in 2001.[1] It was targeted towards making of video software and communications tools for creative professional, business, consumer, and education markets.[2] Its products included DV Rack, a direct-to-disk field recording and monitoring application, and Visual Communicator, and Vlog It!, a video blogging tool.[3]

Serious Magic Inc.
TypePrivate company
IndustryComputer software
SuccessorAdobe Systems
United States
ProductsVisual Communicator, Vlog It!, DV Rack

On October 19, 2006, Adobe Systems acquired Serious Magic Inc. and its line of products.[4]


  1. ^ "Stocks". Archived from the original on 2012-10-07.
  2. ^ "Archived copy". Archived from the original on 2011-12-10. Retrieved 2012-01-16.{{cite web}}: CS1 maint: archived copy as title (link)
  3. ^ "Loading..." Retrieved August 13, 2019.
  4. ^ "Adobe Acquires Serious Magic Today". October 19, 2006. Retrieved August 13, 2019.