Seaters is a privately owned marketing technology company, with headquarters in New York City. Seaters platform and app was created to address the prevalent problem of empty seats at events.
 | |
| Company type | Private |
|---|---|
| Industry | Tech |
| Founded | August 2013 |
| Founders | Jean-Sebastien Gosuin, Manu Jans, Dominique Snyers |
| Headquarters | , United States  |
Number of locations | (4) New York, Brussels, Paris and London |
| Products | Ticketing technology, Ticket Sales and Resales |
| Website | www |
History edit
Based on his experience as a ticketing agent and familiarity with the empty seat problem, Jean-Sébastien Gosuin founded Smart Seats (later changed to Seaters) in August 2013 with Manu Jans and Dominique Snyers.[1]
In 2014, Seaters raised $4 million from investors in the United States and Europe.[2]
In 2015, Seaters was one of 17 companies in the inaugural group accepted by Le Tremplin, for its sports-related incubator in Paris.[3]
In 2017, Seaters raised $3 million in fresh capital with participants including existing investors and new investors.[4]
Overview edit
Seaters has a two part solution to the empty seat problem, which has been found to occur at virtually all sold-out events, at a rate of 2-10% vacant seats.[1] Both parts involve aggregating demand for unused tickets in advance of an event, so tickets can be distributed easily when they become available, even at the last minute.[5][6][7][8]
Seaters mobile app allows to join Fan Groups for preferred events that are sold out. Members of Fan Groups wait in a virtual queue for notification that a ticket is available for them to purchase. Seaters earns a 20% handling fee from each sale.[9][10]
References edit
- ^ a b "Belgische bedrijf Seaters mikt op jaaromzet van 1 miljoen". De Standaard (in Flemish). 9 February 2015. Retrieved 4 March 2017.
- ^ "La start-up belge Seaters s'attaque au marché français et vise l'Euro 2016". Le Vif/L'Express. 2015-04-09. Retrieved 2016-08-02.
- ^ "Seaters, la start-up belge qui vise à "combler les places vides" lors d'événements". Le Vif/L'Express. 2015-02-09. Retrieved 2016-08-02.
- ^ "NYC Startups Seaters is Making Sure Sporting Events are Full". AlleyWatch. 2017-03-13. Retrieved 2017-05-02.
- ^ Edwards, Samantha. "Havas SE and Seaters join forces". Eventmagazine.co.uk. Retrieved 4 March 2017.
- ^ "Seaters: "Our first-minute tool for the last-minute problem of empty seats is a win-win for everyone"". iMinds. Retrieved 4 March 2017.
- ^ "BNP Paribas Fortis Rolls Out Customer Loyalty Campaign with Seaters, a New York Marketing Technology Company". Star Tribune. Retrieved 2016-08-02.
- ^ "Plus de places pour un grand match ? "Seaters" trouve des sièges inoccupés". La Dépêche du Midi (in French). Retrieved 4 March 2017.
- ^ "App gives fans another shot at sold-out events". Yahoo! Tech. Retrieved 2016-08-02.
- ^ "Belgisch bedrijf Seaters mikt op jaaromzet van 1 miljoen". Het Laatste Nieuws. 9 February 2015. Retrieved 4 March 2017.