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Search Engine Watch (SEW) is a website that provides news and information about search engines and search engine marketing.[1]

Search Engine Watch
Available in English
Owner Blenheim Chalcot
Created by Danny Sullivan
Editor Rebecca Sentance
Launched 1996; 21 years ago (1996)

Search Engine Watch was started by Danny Sullivan in 1996. In 1997, Sullivan sold it for an undisclosed amount to MecklerMedia (now WebMediaBrands). In 2005 the website and related Search Engine Strategies conference series were sold to Incisive Media for $43 million. On November 30, 2006 Danny Sullivan left Search Engine Watch, after his resignation announcement on August 29, 2006.[2] Rebecca Lieb was named editor-in-chief the following month.

In 2015, Incisive Media sold SES, Search Engine Watch, and ClickZ to Blenheim Chalcot.[3]

Google's Matt Cutts has called Search Engine Watch "a must read." Yahoo's Tim Mayer has said that it is the "most authoritative source on search."[4]

See alsoEdit


  1. ^ "The Crumbs You Leave Behind". New York Times. January 28, 2006. Search Engine Watch ( offers a useful guide, Protecting Your Search Privacy: A Flowchart to Tracks You Leave Behind, that takes a comprehensive look at search privacy, from your computer to your Internet service provider to the search engine itself to third parties that traffic in search information. Also on Search Engine Watch: Private Searches Versus Personally Identifiable Searches, which explains that there's an important difference between private information and private information that can be actually linked to an individual with confidence. 
  2. ^ Stepping Down From Search Engine Watch [SearchEngineWatch]
  3. ^ "Incisive Media's ClickZ, SES & Search Engine Watch Acquired By Blenheim Chalcot". Marketing Land. Retrieved 2015-05-06. 
  4. ^ Graham, Jefferson (August 1, 2006). "Got a search engine question? Ask Mr. Sullivan". Retrieved 2007-08-30. 

External linksEdit