Saras Salil is an Indian fortnightly magazine in Hindi language. The magazine was established in 1993.[1] It is published by Delhi Press Patra Prakashan and target audience are Indian women.[1] It contains a mix of commentaries on social and political issues, and articles on society, sex, fiction and entertainment.

Saras Salil
CategoriesPolitics, Society and Entertainment
FrequencyFortnightly
Founded1993
CompanyDelhi Press Patra Prakashan
CountryIndia
Based inDelhi
LanguageGujarati, Hindi, Malayalam, Telugu and Tamil
Websitewww.sarassalil.in

Saras Salil is published in five languages (including Hindi) and Hindi magazine is at no. 5 in IRS 2012, Q1 in India with an AIR 16 lakh.[2] It had a highest readership according to IRS 2009 R1 in India in Hindi magazines.[3] Saras Salil is placed second in the all magazines chart. The magazine has registered an AIR of 2,544,000 as compared to 3,008,000 in 2008 R2.[4]

References

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  1. ^ a b Advertising n Promotion. Tata McGraw-Hill Education. 2009. p. 714. ISBN 978-1-259-08102-6.
  2. ^ IRS 2012, Q1: Saras Salil and Malayala Manorama lose maximum readers since Q1, 2011
  3. ^ IRS 2009 R1: Key highlights and analysis
  4. ^ IRS R1 2009: The magazine story is no different – Saras Salil, India Today are toppers
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