Sony SAB

  (Redirected from SAB TV)

Sony SAB (formerly SAB TV) stylised as SONY SAB is an Indian pay television channel owned by Sony Pictures Networks and specialising in comedy shows and soap operas. [2]

Sony Sab
Sony SAB — Khushiyon Wali Feeling.png
Launched23 April 2000; 20 years ago (2000-04-23)
Owned bySony Pictures Networks
Picture format1080i HDTV
(downscaled to 16:9 576i for the SDTV feed)
Audience share583,160 (September 2020, BARC India)
SloganKhushiyon Wali Feeling[1]
HeadquartersMumbai, Maharashtra
Formerly calledSab TV
Sister channel(s)Sony TV
Sony Max
Sony Max 2
Sony SAB tamil
Sony Six
Sony Aath
Sony BBC Earth
Sony Pix
Sony Ten
Sony Wah
Sony Pal
Sony Yay
Sony Marathi
Airtel digital TVChannel 126 (SD)
Channel 127 (HD)
Big TVChannel 210 (SD)
Dish TVChannel 107 (SD)
Channel 106 (HD)
Tata SkyChannel 134 (SD)
Channel 132 (HD)
Sun DirectChannel 320 (SD)
Sky (UK & Ireland)Channel 718 (SD)
Videocon d2hChannel 113
Dish Network (USA)Channel 701 (HD/SD)
OSN (Middle East
& North Africa)
Channel 281 (SD)
Starsat (Sub-Saharan Africa)Channel 509 (SD)
Channel 85
Parabole Maurice (Mauritius)Channel 141
Parabole Madagascar (Madagascar)Channel 141
Parabole Réunion (Réunion)Channel 141
Dish Home
Channel 206 (SD)
In DigitalChannel 105 (SD)
Siti Cable (Kolkata)Channel 116 (SD)
Channel 26 (HD)
GTPLChannel 05 (SD)
Virgin Media (UK)Channel 807 (SD)
Manthan DigitalChannel 507 (SD)
Macau Cable TV (Macau)Channel 522 (SD)
Den CableChannel 107
First Media (Indonesia)Channel 172
Asianet Digital TV (IND)Channel 505 (SD)
Channel 853 (HD)
now TV (Hong Kong)Channel 774
Singtel TV (Singapore)Channel 648 (SD)
StarHub TV (Singapore)Channel 163 (SD)
Channel 164 (VOD)
My.T (Mauritius)Channel 38
Unifi TV (Malaysia)Channel 311 (old)
Channel 342 (new)
Streaming media
TVPlayerWatch live (UK only)
Any WhereWatch live (UK only)
SonyLIVWatch Sony SAB TV Live (India)


Sony SAB was launched as SAB TV by the Sri Adhikari Brothers (thus the acronym) on 23 April 2000. At first it was launched as a Hindi-language comedy channel. Sony Pictures Networks took over SAB TV in March 2005[3][4] and rebranded it as Sony SAB, with a new focus on general entertainment[5] and eventually turning itself into a youth channel. In 2008, Sony Sab changed its appeal to being a Hindi-language generalist network.[6]

The high-definition feed of the channel was launched on 5 September 2016.[7]

Taarak Mehta Ka Ooltah Chashmah is its longest-running and one of its flagship shows which has been on air since 2008.[8]



  1. ^ Sony SAB launches brand campaign that signifies new tagline- Khushiyon Wali Feelings Retrieve on 11 July 2019
  2. ^ "Will Sony SAB's rebranding efforts pay off? - The Financial Express". 29 July 2019.
  3. ^ "Adhikaris sell SAB TV brand to Sony for $13 m". The Financial Express (India). 14 March 2005.
  4. ^ Team (11 May 2005). "Smart Buy: Making of the Sony-Sab deal". Indiantelevision Dot Com.
  5. ^ "SAB TV shifts from pure comedy to general entertainment". 28 October 2005. Retrieved 14 January 2018.
  6. ^ Mohanty, Meera (30 August 2008). "SAB to reposition itself as family-oriented comedy channel". Retrieved 17 October 2018.
  7. ^ "SAB HD to launch on 5 September". Archived from the original on 2 September 2016. Retrieved 24 July 2017.
  8. ^ "Taarak Mehta Ka Ooltah Chashmah: It's been 10 years, 2500 episodes but Tapu Sena, Gokuldham members feel like it's just the beginning". Mumbai Mirror.

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