Rubin Whitmore II is an American media maker who directs mostly music videos and short narratives. Born and raised in Milwaukee, Wisconsin, he received his undergraduate degree in Radio/TV/Film from the University of Wisconsin-Oshkosh where he was selected Outstanding Young Alumni[1] and he is a MFA candidate in Digital Cinema at National University. While in his senior year at UW-Oshkosh he directed his first national music video for MC Breed's "Late Nite Creep".
He has directed and produced projects ranging from docudrama, 10 Rules for Dealing with Police[2][3][4] to Internet webisode, "omg!".[5] His stories often involve multi-cultural perspectives and casts. He has directed music videos for KRS-One, Gang Starr, DMX, The Temptations and many others. The music video featuring E-40, "Sprinkle Me", was produced and directed by Whitmore and is the "#10 Greatest West Coast Video" according to MTV2 and XXL.[6]
He is also a media scholar and activist. Whitmore currently instructs at the Art Institute and has lectured at universities and colleges across the country[7] regarding media's impact on society. He has declared that "Media is a weapon, TV is a gun, the programming is the bullets."[8] He has participated in political campaigns as a media consultant and encourages the use of new media as an effective tool for business and social entrepreneurship.
Whitmore is the director of the feature film 420.[9]
Whitmore is a member of Alpha Phi Alpha fraternity.
Music videography (director or producer) partial list
edit- 3 Piece - Ohh Ahh
- Big Mike - Playa Playa
- C-Bo - Birds in the Kitchen
- Cha Cha - New Millennium
- Christion - Next 2 You
- Click - Hurricane
- Coko - Triflin'
- Dayton Family - Goin Thru A Thang
- Digital Underground - Walk Real Kool
- DMX - Slippin'
- E.S.G. - Swangin' & Bangin'
- E-40 featuring Too $hort & K.C. - Rapper's Ball
- E-40 - Sprinkle Me
- Elusion - Reality
- eMC – The Show
- Gang Starr - Discipline
- Ghosttown DJs - My Boo
- Goodie Mob - Dirty South
- Goodie Mob - Soul Food
- Indigo Girls - Shame On You
- Inoj - Love You Down
- Jadakiss - Put Yo Hands Up
- Jadakiss, Snoop Dogg, Scarface & Young One - WWIII
- Joe -The Love Scene
- Keith Murray - It's That Hit
- KRS-One - Step Into A World
- Kwamé - What's It Like
- Luniz - I Got Five On It (Remix)
- M.C. Breed - Late Nite Creep (Booty Call)
- Mack 10 - Hoo-Bangin'
- Mad Skillz - The Nod Factor
- Means & Pamela - Up to Here
- Mystikal - Out That Bootcamp Clicc
- New Edition featuring Missy "Misdemeanor" Elliott - You Don't Have To Worry
- Nitti, Ray – Bow!
- Questionmark Asylum - Get With You
- Spice 1 - Nineteen Ninety Sick
- Temptations - I'm Here
- Too $hort - Cocktails
- Too $hort - Top Down
- Too $hort - Paystyles
- Tung Twista – Suicide
- Usher - Dreamin
DVDs and films partial list
edit- Too Short: Cocktales
- 20th Century Masters: The Best of The Temptations
- 10 Rules for Deal with Police
- 420
Webisodes
edit- omg!
References
edit- ^ UW-Oshkosh Today July 2008
- ^ Flex Your Rights
- ^ imdb
- ^ Washington Post March 25, 2010
- ^ omg! a media collective Web Channel
- ^ "25 Greatest West Coast Videos." XXL Apr. 2005: 133. Print. #10 West Coast Video
- ^ Lawrence University
- ^ M Magazine Action Article
- ^ Global Soul in-production