Open main menu

Roz Hanby (born in London), a former flight attendant, is notable for being the face of British Airways in their "Fly the Flag" advertising campaign over a 7-year period starting in the mid-1970s through the 1980s. She became a minor celebrity as a result.

Rosalind Hanby
Born1951/1952 (age 67–68)[1][2]
Occupationflight attendant, model, television presenter, nurse
Known forface of British Airways in their "Fly the Flag"



She was educated at the Lycée Français and became fluent in French and Spanish.

After modelling work, she joined BOAC in 1970 as a flight attendant on VC10 aircraft.[3] In 1975,[4] Hanby was featured in the "Fly the Flag" advertising campaign for British Airways designed by Foote Cone & Belding to showcase a working flight attendant. At the time, Hanby was signed to a 10-year contract with the airline and was not prepared for the fame that would ensue. Because she was constantly being asked for her autograph, BA moved her to Concorde flights, which she recalled as a relief: "[It] was great because everyone was more famous than me."[1] "Fly the Flag" was discontinued in 1982, immediately following the switch from the American advertising agency Foote, Cone and Belding (which had held the account for 36 years) to the British Saatchi & Saatchi.[5][6][7]

Following her appearances in British Airways commercials she worked as a television presenter for TVS before going into nursing. In 2007, she was the school nurse at Leaden Hall School in Wiltshire.[8]

In popular cultureEdit

  • After a fight, an ambulance attendant crashes through a British Airways billboard featuring Hanby's face with the strapline "We'll take more care of you" in the 1979 James Bond film Moonraker.[9][10]


  1. ^ a b Roz Hanby (18 October 2018). "My campaign: Flying the flag for BA in 1972" (Interview). Campaign. Retrieved 13 February 2019.
  2. ^ "Fashion - British Airways Stewardesses - London". Getty Images. 25 May 1977. British Airways girls Roz Hanby (l) ages 25 from London and Elinor Christie, from Stirlingshire ...
  3. ^ Adhikari, Richard (9 April 1977). "In town, British Airways' 'super girl'". New Nation. Retrieved 13 February 2019.
  4. ^ Jarvis, Paul (2014). British Airways: An Illustrated History. Gloucestershire: Amberley Publishing. ISBN 9781445618500. Retrieved 13 February 2019.
  5. ^ Dougherty, Philip H. (15 September 1982). "Advertising: British Air Switches To Saatchi". The New York Times. Retrieved 13 February 2019.
  6. ^ Horner, Susan; Swarbrooke, John (2004). "Case study 1: British Airways". International Cases in Tourism Management. Oxford: Elsevier Butterworth-Heinemann. pp. 40–46. ISBN 0-7506-55143. Retrieved 13 February 2019.
  7. ^ "Saatchi win £42m BA account". The Glasgow Herald. 15 September 1982. Retrieved 13 February 2019.
  8. ^ Wilson, Fiona (29 March 2007). "World of culture opens up for children" (PDF). Salisbury Journal. Archived from the original (PDF) on 13 July 2011.
  9. ^ Pooley, Jack (9 June 2018). "11 Things You Learn Rewatching Moonraker: #10: It Features The Series' Most Distracting Product Placement". WhatCulture. Retrieved 13 February 2019.
  10. ^ Chapman, James (2000). "5: Keeping the British End Up: The Spy Who Loved Me, Moonraker". Licence to Thrill: A Cultural History of James Bond Films. New York City: Columbia University Press. p. 197. ISBN 9780231120487. Retrieved 13 February 2019. In one seequence, as Bond fights with an assailant in the back of an ambulance driving up a hillside outside Rio, the struggle is intercut with narratively irrelevant shots of the vehicle passing advertising billboards for 7 Up, Seiko watches and Marlboro cigarettes, while the villain ends up careering on a runaway stretcher into the mouth of a stewardess on a giant British Airways advertisement ('We'll take more care of you').

External linksEdit