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King Island Roxystars Recordings AB, more known as Roxy Recordings, or Roxy is an independent record label based in Kungsholmen, Stockholm, Sweden where their office is the former site of Cheiron Studios and its successor The Location. It was bought by Universal Music Group in August 2011. The label was formed in 2007 and is owned by Playground Music Scandinavia . The label is mostly active on the Swedish market, but with former signed artists such as Agnes Carlsson and Erik Hassle, they have made an international leap. Agnes was the first one out, selling almost one million copies of her international hit single "Release Me" in 2009 and being released under Roxy's licence in 35 countries. Erik Hassle was successful with his hit "Hurtful" in among others, the UK. Victor Finke, also known under his stage name DEEVA, had a successful streaming hit with "Space Dance".

King Island Roxystars Recordings
Subsidiary of the Playground Music
IndustryMusic & Entertainment
HeadquartersStockholm, Sweden
Key people
Mårten Aglander CEO
ParentUniversal Music Group (2011-2012)
Egmont Group (2007-2011) Playground Music (2018- present)

Universal put Roxy up for sale in September 2012, and the label was bought back by to the founders. The label is now owned by Playground Music[1].

Artists signed by Roxy RecordingsEdit

Former signed artistsEdit

See alsoEdit


  1. ^ "Playground köper Roxy – Mårten Aglander ny VD". Musikindustrin (in Swedish). 2018-08-21. Retrieved 2019-03-06.

External linksEdit