Roosevelt (automobile)

Roosevelt was a Vintage era marque of an American automobile that was manufactured by the Marmon Motor Car Company of Indianapolis, Indiana, during the 1929 and 1930 model years.[1]

Roosevelt
1929 Roosevelt Eight Model 68 4-Door Sedan
Overview
TypePassenger car
ManufacturerMarmon Motor Car Company
Also calledMarmon-Roosevelt
Production1929-1930
DesignerAlexis de Sakhnoffsky
Body and chassis
Body styleSedan, Coupe, Victoria and Convertible
Powertrain
EngineL-head 8-cylinder engine, 201.9 cubic-inches
Power output72 horsepower
Transmission3-speed manual
Dimensions
Wheelbase113 in (2,870 mm)
Chronology
SuccessorMarmon Model 70
1929 Roosevelt advertisement in Amsterdam

History

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The Roosevelt was named after President Theodore Roosevelt and designed to be priced as an "affordable" automobile, and advertising used the tag line Smart Transportation for the Thrifty.[2] The Roosevelt was the first automobile in America with a straight-eight engine to be priced under $1,000, with the sedan and coupe selling for $995, equivalent to $17,655 in 2023.[3]

Although the Roosevelt name did not appear for the 1931 range of Marmon models, the car was refined into the new Model 70 Marmon.[1]

Sales in 1929 approached 24,500 automobiles, considered an excellent first year for a new marque. One of the unique features of the Roosevelt was the horn button. It served 3 purposes. Push down and it would honk, pull up and it was the starter, and turn it, to turn the head lights on and off. It also had a cameo of Theodore Roosevelt, black and white, on the front top middle of the radiator.[4][1]

References

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  1. ^ a b c Kimes, Beverly Rae (1996). The Standard Catalog of American Cars: 1805-1942. Iola, IA: Krause Publications. p. 1612. ISBN 0873414284.
  2. ^ "The Roosevelt". Pittsburgh Press. April 21, 1929. Retrieved 8 December 2012.
  3. ^ "Marmon-Built Roosevelt Auto On Display Here". Schenectady Gazette. March 27, 1929. Retrieved 8 December 2012.
  4. ^ Georgano, Nick (2001). The Beaulieu Encyclopedia of the Automobile (3 vol. ed.). Fitzroy Dearborn Publishers. ISBN 1-57958-293-1.
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