Roger Ferriter

Roger Ferriter (September 6, 1932 in Cranston, Rhode Island – August 28, 2015) is a graphic designer most renowned as the progenitor of the L'eggs name, logo and packaging design (the L'eggs egg and egg-shaped dispenser).

He enlisted in the U.S. Marine Corp where he served as a Lieutenant, going on to play minor league baseball.[1]

Ferriter worked at Herb Lubalin Associates in New York and was given an opportunity to design new packaging for Hanes' new line of pantyhose. The packaging design was in the form of an egg to promote how compact pantyhose could be and branding the line to rhyme with "legs."[2] Although the concept was initially considered 'a marketing risk' by the board members, the risk turned into a multibillion-dollar enterprise.[3] The design made its way to 70,000 retail outlets, the Museum of Modern Art and by 1978, accounted for 38 percent of Hanes' business.[4] During the 1970s and 80's the L'eggs egg became a ubiquitous part of the culture, once referred to as the 'marketing breakthrough of the 20th Century.'[3]

He also designed numerous logos, including Sport, Argosy, and Signature magazines, conceived other brand and packaging concepts, such as the Westinghouse Turtle Lite, and was the first to design an animated logo for television, for Metromedia TV back in the mid-1960s. Ferriter was later the Art Director at Burson-Marsteller and taught graphic design at the School of Visual Arts in New York for 30 years. He emphasized lean, elegant design solutions, distilling ideas down to their essence. The work of his students can be found in his book, Typerformance.[5]


  1. ^ "Obituary - ROGER FERRITER". New York Times.
  2. ^ Vedin, Bengt-Arne (2011). The Design-inspired Innovation Workbook. World Scientific. ISBN 9789814289634.
  3. ^ a b Providence Journal - - Jul 11, 1991
  4. ^ Duscha, Julius (1978-03-05). "The Problem of Living Up to L'eggs". The New York Times. ISSN 0362-4331. Retrieved 2019-06-04.
  5. ^ Ferriter, Roger; Lubalin, Herb (foreward) (1983). Typerformance: Analogies, Drawings & Patterns With Letterforms From a Collection of Student Work. Communication Arts Books. Retrieved July 12, 2019.