Roda (Serbian Cyrillic: Рода, lit.'Stork') is a chain of retail stores that began operating in 1994 by opening its first location in Kula. By developing a retail network of megamarkets, first in Vojvodina, and then throughout Serbia, Roda positioned itself as a store for large and family purchases.

Roda
IndustryRetail
Founded1994; 30 years ago (1994)
Number of locations
36 retail stores
(as of 2018)[1]
ParentMercator Serbia
Websitewww.roda.rs

History

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Roda Center in New Belgrade
 
Roda Megamarket in New Belgrade's Block 62

In October 2006, Mercator Group from Slovenia bought 76% of shares of the M-Rodić company at 116 million euros and thus became the majority owner of Roda Markets. The process of the complete take-over of the company was completed in 2009, when Roda became a part of Mercator-S, and since April 2021 it has been an integral part of the Fortenova Group retail.

Retail network

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Under the slogan "Where the family is", Roda meets the needs of large family purchases. This brand has 33 stores throughout Serbia.

See also

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References

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  1. ^ "Mercator Group Annual Report 2018" (PDF). mercatorgroup.si. Retrieved 29 September 2019.