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Robert W. Bly

Robert W. Bly (born July 21, 1957) is an American writer on a wide range of topics ranging from copywriting and marketing, to satire and sex, to science and science fiction, to biography and small business. He is a well-known[citation needed] copywriter, and winner of many advertising awards include AWAI Copywriter of the Year.

Bly grew up in Fair Lawn, New Jersey.[1] He got a degree in chemical engineering in 1979 at the University of Rochester, beginning his writing career with four intense years at the school's daily newspaper.[2] When he graduated, he began as a corporate writer for Westinghouse Electric and then worked for a New York engineering firm for a few years.[2] He published his first book in 1982, on technical writing.[2] In 1985, at the age of 27, he published his tenth book, The Copywriter's Handbook.[1]

Bly has worked as a freelance copywriter for the AARP,[3] IBM, and Lucent Technologies, among others.[4]

Bly has written more than 95 books, most with traditional publishing houses including McGraw-Hill, Quill Driver, Skyhorse, and Entrepreneur Press.

Bly currently works as a freelance copywriter.[citation needed]

He lives in Montville, New Jersey


  1. ^ a b Eric Englund, FLHS alumnus has 10th book under his belt, The Shopper, April 10, 1985.
  2. ^ a b c Denise Bolger Kovnat, Robert Bly '79, Rochester Review, Summer—Fall 1992.
  3. ^ "Building an Info-business in 27 Minutes a Week". Information Marketing Insiders' Journal. March 2007. Retrieved 2009-11-18. 
  4. ^ Boldt, Ethan (October 2007). "Straight Talk: The Big Idea" (PDF). Inside Direct Mail. Retrieved 2009-11-18. 

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