RiverTown Crossings is a two-story enclosed super-regional shopping mall in Grandville, Michigan. It has four anchors: Macy's, Kohl's, JCPenney, and Dick's Sporting Goods with two vacant anchors last occupied by Younkers and Sears.[1]

RiverTown Crossings
RiverTown Crossings logo
RiverTown Crossings in 2019
LocationGrandville, Michigan, United States
Coordinates42°52′46″N 85°45′22″W / 42.87945°N 85.75598°W / 42.87945; -85.75598
Address3700 RiverTown Parkway
Opening dateNovember 3, 1999; 23 years ago (1999-11-03)
DeveloperGeneral Growth Properties
ManagementBrookfield Properties
OwnerBrookfield Properties
No. of stores and services130+
No. of anchor tenants6 (4 open, 2 vacant)
Total retail floor area1,267,272 sq ft (117,733.4 m2)[1]
No. of floors2 (3rd floor staff mezzanine in Dick's Sporting Goods)
ParkingSurrounding sectional; Free 7033 spaces
Public transit accessBus interchange The Rapid

History Edit

Design and development Edit

The area occupied by the mall was initially the site for Shoemaker Airfield, which was constructed in the 1960s.[2][3] Plans for a commercial development in Grandville began in 1981 when developer General Growth Properties purchased 99 acres of land on what is now Rivertown Parkway.[4] In 1990, Homart Development Company, a subsidiary of Sears, had begun eyeing a development of a new mall near the intersection of 44th Street and Ivanrest and met with the city for approval.[5] In November 1990, Homart Development Co. originally proposed a 1 million square foot, 120-store indoor mall on 94 acres of land near the intersection, seeking for the land to be rezoned from high-tech industrial to commercial.[6][7] However, the City of Grandville turned down the plans in January 1991, stating that a 99-acre lot on Rivertown Parkway, which was adjacent to the property sought by Homart, was already zoned for commercial usage and was owned by General Growth.[7][8] Homart's plan for a mall was then put on hold after its director, Roy Vice, left the company[7] and Homart Development Company was put up for sale in 1994, later being sold to General Growth in 1995.[9][10][11]

In October 1994 after waiting for the economy to strengthen, General Growth vice president John Bergstrom proposed a 150-store mall with 4 anchor stores, stating that the project could be completed by Spring 1997.[12] This plan was also declined on October 12, 1994, with Grandville Mayor James Buck stating that more commercial was not needed in the city.[13] General Growth then made a deal to acquire more land adjacent to the site in August 1996, with a new proposed mall site totaling 138 acres.[14]

General Growth and the City of Grandville then made a deal in October 1996 after General Growth promised in August that the mall would only remain in Grandville and not span into Wyoming, with Grandville Mayor James Buck stating, "The construction of this mall has been anticipated for years. ... Our goal will be to provide the finest shopping mall in Michigan".[15][16] A revised plan for the mall was later approved in May 1997 which reduced the size of the mall to just over 130 stores.[17] Construction for the mall broke ground on December 6, 1997[18] with a total construction cost of about $160 million, the equivalent to $260,263,684 in 2021.[19]

Opening Edit

RiverTown Crossings opened on November 3, 1999[1] just prior to the holiday season with five original anchors: Sears, Hudson's (became Marshall Field's in 2001, Macy's in 2006), Kohl's, Younkers and JCPenney with Barnes & Noble also featured as a junior anchor. Months later, Galyan's (now Dick's Sporting Goods) and Old Navy opened, with Galyan's becoming the mall's sixth anchor tenant and Old Navy becoming another junior anchor. The mall also offered a Cinemark cinema with 20 screens near its food court. A NASCAR Silicon Motor Speedway Racing Center and Kahunaville were present at the mall shortly after its opening, with both closing a few years later.[20][21][22]

The mall was one of the first developments in the area. After the mall was built, many other restaurants and stores opened around it. Now the area is well developed and a major shopping district for the West Side of Grand Rapids including the Holland Area.

Further changes Edit

On March 26, 2002, Meijer opened outside the mall.[23] Duluth Trading Company opened in the mall's property on November 16, 2017.[24]

On April 18, 2018, it was announced that Younkers would be closing its doors due to its parent company, The Bon-Ton Stores, was unable to find a buyer forcing the chain to go out of business. The store closed on August 29, 2018.[25] On November 9, 2020, it was announced that Sears would also be closing as part of a plan to close 7 stores nationwide. The store closed on January 24, 2021.[26]

Stores and attractions Edit

The mall has a total of over 130 stores with about 1,249,697 square feet (116,100.7 m2) of retail space available. Outside are more than 6,000 parking spaces.

Food and beverage merchants are located in the mall. There is also a food court with a carousel in the center that is surrounded by 8 quick service restaurants.

The mall features murals painted by Chicago-based artist Thomas Melvin in 1999, when the mall first opened. As part of a minor renovation in 2017, many of these murals were painted over, with only those above the anchor stores remaining.

Near the food court, there is also a 20 screen Celebration Cinema movie theater. The theater serves as one of the mall's anchor tenants and is one of the most popular cinemas in Michigan, consecutively performing as one of the top 3 theaters in the state.[1]

Panoramic photo of the RiverTown Crossings Mall food court in 2012, with the carousel seen in the center.

References Edit

  1. ^ a b c d "RiverTown Crossings". Brookfield Properties.
  2. ^ "Topographic Maps - Grandville" (PDF). Michigan Department of Natural Resources.
  3. ^ National Airport System Plan, Part 5. Federal Aviation Administration. 1972. p. 143.
  4. ^ Calabrese, Dan (7 February 1994). "Grandville thrives on success stories". Grand Rapids Business Journal. 12 (6): 1.
  5. ^ Burns, Evette (14 December 1990). "2nd". The Grand Rapids Press.
  6. ^ Essenburg, Keith; Burns, Evette (15 November 1990). "120-store mall proposed in Grandville". The Grand Rapids Press.
  7. ^ a b c Burns, Evette (10 May 1991). "Sears shelves plans for giant mall in area". The Grand Rapids Press.
  8. ^ Smigielski, Lydia (29 January 1991). "Mall plan rejected, but another is promised". The Grand Rapids Press.
  9. ^ Jim Zarroli (April 19, 2009). "Retail Real Estate Braces For Sell-Off". National Public Radio. Retrieved March 7, 2010.
  10. ^ "Sears Negotiating to Sell Its Shopping Mall Properties". The New York Times. June 13, 1995. Retrieved March 7, 2010.
  11. ^ "Sears Completes Sale of Its Homart Unit". The New York Times. Reuters. December 27, 1995. Retrieved March 7, 2010.
  12. ^ Heibel, Lawrence R. (4 October 1994). "Developer proposes shopping center for Grandville". The Grand Rapids Press.
  13. ^ Heibel, Lawrence R. (12 October 1994). "Power shopping center' proposal is spurned". The Grand Rapids Press.
  14. ^ Heibel, Lawrence R. (17 October 1996). "Residents extra land for mall The watchdog group fears the developer's purchase of 70 additional acres means the project is about to grow". The Grand Rapids Press.
  15. ^ Radigan, Mary; Heibel, Lawrence R. (5 September 1996). "3 anchor stores set for mall Sears, Dayton-Hudson and Younkers will join two others as major retailers at the new mall". The Grand Rapids Press.
  16. ^ "General Growth starts work on Michigan regional mall". National Real Estate Investor. 38 (11): 8. October 1996.
  17. ^ Sher, Joanne M. (8 May 1997). "Revised plan reduces mall's size A professional planner has been hired to help the city get ready for the project". The Grand Rapids Press.
  18. ^ Sherr, Joanne M (6 December 1997). "Digging In". The Grand Rapids Press.
  19. ^ Weiker, Jim (31 October 1999). "SETTING UP SHOP... RiverTown Crossings mall shakes up local retail landscape". The Grand Rapids Press.
  20. ^ "No more vroom for NASCAR game centers". Silicon Valley Business Journal. 25 April 2001. Retrieved 2022-07-20.
  21. ^ "RiverTown Crossings eyes Kahunaville replacement". Kalamazoo Public Library. Retrieved 2022-07-20.
  22. ^ Winters, Scott. "Grand Rapids Needs a New Unique Restaurant". 98.7 WFGR. Retrieved 2022-07-20.
  23. ^ "Retailer Meijer to invest $75 million remodeling 10 stores in Michigan, Ohio". mlive. March 14, 2011.
  24. ^ "Duluth Trading Company to open 1st West Michigan store". mlive. November 12, 2017.
  25. ^ "Younkers at RiverTown Crossings to close". Apr 10, 2018.
  26. ^ "Liquidation Sale Commences At Doomed Manchester Sears". Manchester, CT Patch. November 13, 2020.

External links Edit