Rise shaving cream

Rise shaving cream, introduced by Carter-Wallace in 1949, was the first to be sold in an aerosol can.[1] In 1963 the Federal Trade Commission charged Carter-Wallace with false advertising when a television commercial for Rise used "a phony substance resembling shaving cream."[2]


  1. ^ "1949: Carter launches Rise, the first pressurized shave cream". Funding Universe.
  2. ^ "Trade Regulation Reporter". Carter Products, Inc., New York City, the manufacturer of "Rise" shaving cream, has used "a phony substance resembling shaving cream" in television commercials which falsely disparaged competing products, ... Cite has empty unknown parameter: |coauthors= (help)