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R*E*P*E*A*T began as a fanzine, started in 1994 by Cambridge schoolteacher Richard Rose under his stage name Rosey R*E*P*E*A*T. Originally a messy cut and paste homage to the literature and adrenaline fuelled genius of Manic Street Preachers, it grew in subsequent issues to include articles about the local and national music scene, socialist and anti-racist issues and other polemical rants, images, poems and opinions. After a few years the fanzine enjoyed one of the largest print runs in the country. Much of its content gradually became web based, with its site repeatfanzine.co.uk reportedly attracting 4 million hits from 300,000 users in 2018. In 2011 a book compiling many of the articles and photos from the early printed issues, along with a compilation CD, was published.
The fanzine quickly evolved into live music promotion and a label; this latter began in 1997 with the issue of a white label vinyl free with the fanzine. The track ‘Patrick’ by Cambridge band Freeboy was played on Radio One by Steve Lamacq, who has been a consistent supporter of the label ever since.
Repeat Records has subsequently released records by such bands as Miss Black America, The Dawn Parade, Chris TT, Attila the Stockbroker, Johnny Panic, Horse Party and S*M*A*S*H as well as local groups including The Baby Seals, The Virgin Suicides, Deep City and Beverley Kills.
The label works closely with like-minded allies in Bury St Edmunds ‘Rock City’, and has released a series of vinyl albums 'This is the Sound of Sugar Town' championing the scene, featuring the likes of Horse Party, Gaffa Tape Sandy and Tundra.
In the mid 2000s the label established their own DIY Recording Space, the Big Badger Music Shack, and this has been used to record many of the tracks featured on the series of Flexi Discs ‘You Flexi Things’, which have been released for Record Store Days and have been regularly played on national radio. The studio is also used to encourage young talent and has helped promote many of the acts featured at R*E*P*E*A*T’s series of Young Performer’s Gigs, a tradition reaching back to 2002 when R*E*P*E*A*T starlets, The Hammers, appeared live on Blue Peter, aged 10–12.
In 2018 Rose and the label returned to hometown Swansea where they continue to promote gigs, encourage new writers, release records, bait the establishment and fight the power…
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