Reflo is a sustainable apparel company based in England, the United Kingdom.[1][2]
| Company type | Private |
|---|---|
| Industry | Sportswear |
| Founded | 2021 |
| Founder | Rory MacFadyen |
| Headquarters | , United Kingdom |
| Website | reflo |
History edit
Reflo was founded in 2021 by Rory MacFadyen as a sustainable apparel company, using personal and private investor funds.[3][4] Reflo apparel is predominantly made from recycled plastic waste, and is designed to meet the performance demands of high-level sporting activities. It uses only recycled or recyclable packaging, excludes single-use plastics from its supply chain, and complies with ethical labour practices. It has developed on a number of methods to offset the carbon footprint of its workforce and sponsored athletes.[5] The company plants a tree for each product sold and is expected to plant a million trees by 2026.[5][3]
In its initial year of operation, Reflo succeeded in recycling the equivalent of more than 140,000 plastic bottles.[6] Additionally, the company contributed to environmental conservation by planting over 16,000 trees and offsetting 250 tonnes of carbon. The company has set the goal to plant 1 million trees and recycle the equivalent of 5 million plastic bottles in the first 5 years.[6]
In November 2021, Reflo launched a multi-sport apparel line made from recycled plastic waste.[7]
In March 2023, Reflo received the Drapers Den Award.[4]
Operations edit
Registered in Doncaster, Reflo operates remotely with staff across the UK, the Middle East and the Far East. Its founder, Rory MacFadyen, resides in Dubai.[3]
Production edit
Reflo's products are mostly produced in China.[3] They are made from recycled polyester, including RPET, sourced from Far Eastern post-consumer waste.[3] Its T-shirts feature Java-tek fabric, made from recycled coffee beans to enhance drying and odour management.[3] It complies with the Business Social Compliance Initiative (BSCI), a standard ensuring fair wages, no child labour.[3]
Sportswear edit
Reflo launched with a sustainable clothing line focussed on active/training, golf and leisure pieces. [5][1] The collection, consisting of 57 versatile items, meets multiple sustainability certifications, including the Global Recycled Standard, Bluesign, Oeko-Tex 100, and U Trust.[5][8] Its products uses eco-friendly materials derived from recycled waste, including single-use plastic and coffee beans.[5] Reflo also turns all unusable samples into up cycled products such as golf club head covers.[9]
Awards and recognition edit
References edit
- ^ a b Smith, Matt. "Welcome to Reflo: Dubai-based founder launches most sustainable brand in golf". Golf Digest.
- ^ Dovsek, Averee (29 January 2022). "Recycled material, new look: Reflo is creating sustainable sportswear". Golfweek.
- ^ a b c d e f g h Ross, Katie (27 April 2023). "Drapers' Den winner: 'our aim is to be the biggest sustainable apparel brand in the world'". Drapers.
- ^ a b Burke, Jade (28 March 2023). "'Phenomenal': the winner of Drapers Den 2023". Drapers.
- ^ a b c d e Tarratt, Nick (25 December 2021). "Eco-friendly golf attire firm Reflo looking after the planet". Gulf News.
- ^ a b Owen, Dan (21 November 2022). "Reflo takes strides towards becoming the most sustainable apparel brand in the world". Golf Retailing.
- ^ "Reflo launches golf and activewear apparel range with focus on sustainability". Gulf Business.
- ^ "Best sportswear brands for men". Evening Standard.
- ^ "REFLO RELEASES UNIQUE UPCYCLED HEAD COVERS".
- ^ Tappin, Neil (25 April 2023). "Reflo Congo Polo Shirt Review". Golf Monthly.
- ^ Perry, Alex (22 November 2022). "Reflo Sidra trousers review". National Club Golfer.
- ^ Weston, Michael (21 February 2022). "Reflo Lapter Hoody Review". Golf Monthly.
- ^ Weston, Michael (16 February 2022). "Reflo Sidra Chino Trousers Review". Golf Monthly.
- ^ Weston, Michael (21 February 2022). "Reflo Barents Mid Layer Review". Golf Monthly.
- ^ Weston, Michael (28 April 2022). "Reflo Bohai Polo Shirt Review". Golf Monthly.
- ^ Perry, Alex. "Reflo Lapter hoodie review". National Club Golfer.
- ^ Geoghegan, Jill (3 March 2023). "Drapers Sustainable Fashion Awards 2023 finalists revealed". Drapers.