Radar New Energy Vehicle (Zhejiang) Co., Ltd., commonly known as Radar Auto (Chinese: 雷达汽车; pinyin: Léidá qìchē) is a subsidiary of Chinese vehicle manufacturer Geely Holding. The brand solely produces electric vehicles.

Radar New Energy Vehicle (Zhejiang) Co., Ltd.
Company typeSubsidiary
IndustryAutomotive
FoundedJuly 2022; 1 year ago (2022-07)
HeadquartersHangzhou, Zhejiang, China
Area served
  • China
Key people
Ling Shiquan (CEO)
ProductsAutomobiles
ParentGeely Holding
Chinese name
Simplified Chinese雷达新能源汽车(浙江)有限公司
Hanyu PinyinLéidá Xīn Néngyuán Qìchē (Zhèjiāng) Yǒuxiàn Gōngsī
Website

Details edit

Radar Auto is a brand focusing on electric "lifestyle vehicles",[1] and as of 2024 offers a single product, the Radar RD6 battery electric pickup truck. In the future, Radar will launch four new cars, including an SUV, a small pickup truck, a large SUV, and an all-terrain vehicle (ATV).[2]

The company has its own research and development (R&D) facility in Hangzhou, Zhejiang and an electric vehicle production facility in Zibo, Shandong, where it manufactures the RD6.[3][4]

In overseas markets, Radar Auto will be known as Riddara due to trademark resistance from Singaporean tyre company Omni United, which has a brand called Radar Tires.[5]

Products edit

 
2022 Radar RD6

References edit

  1. ^ "Geely's Radar RD6 fully-electric dual-cab revealed". WhichCar. 2022-07-13. Retrieved 2024-04-04.
  2. ^ Bobylev, Denis (2022-11-10). "Radar RD6 Electric Pickup Truck From Geely Launched in China For 24,600 USD". CarNewsChina.com. Retrieved 2024-04-04.
  3. ^ Zhang, Phate (2022-09-29). "Geely's Radar brand begins pre-sales of RD6 electric pickup". CnEVPost. Retrieved 2024-04-04.
  4. ^ Doll, Scooter (2022-07-12). "Geely launches new outdoors lifestyle marque Radar Auto to produce electric pickups, SUVs, and ATVs". Electrive. Retrieved 2024-04-04.
  5. ^ Inwood, Alex; Stevens, Mike (2024-04-03). "Geely's Riddara RD6 electric ute set for Australia". WhichCar. Retrieved 2024-04-04.