PureVia is a stevia-based low calorie sugar substitute developed jointly by Pepsico and Whole Earth Sweetener Company which is a wholly owned subsidiary of artificial sweetener manufacturing company Merisant.
It is currently distributed and marketed by Whole Earth Sweetener Company as a tabletop sweetener and as a food ingredient. PureVia competes against Coca-Cola and Cargill's jointly developed Truvia brand of stevia-extract sweetener and Cumberland Packing Corporation's 'Stevia in the Raw' stevia-extract sweetener.
Ingredients and SafetyEdit
- "Pepsico and Whole Earth Sweetener Company introduce all natural, zero calorie sweetener PureVia™" (Press release). PepsiCo & Whole Earth Sweetener Company. 2008-07-31. Retrieved 2011-06-07.
- "PureVia™ - Our Products". Whole Earth Sweetener Company LLC. 2009-02-23. Retrieved 2011-10-06.
- Severson, Kim (2009-04-15). "Showdown at the Coffee Shop". The New York Times.